We have finally successfully completed the first Pro Edition of the longest running Taste Test Event in the Philippines, now on its 15th cycle in 9 years. I’m so happy that we were able to discover deserving start-up food entrepreneurs whose Food Business Dreams we will help make a reality!
Thank you to Foodee Global Concepts, our long-time sponsor and partner San Miguel Lifestyle Brews, our partner venue Glorietta & Ayala Malls, Globe Studios, and our lovely host Patti Grandidge-Herrera for taking this historic food taste event to the next level.
This was literally the Best UTT Ever, with a well-curated list of start-up food entrepreneurs and an awesome line-up of new food discoveries.
And the Winners of the Ultimate Taste Test Pro Edition 2017 are…
We are finally ready to announce the most exciting tasting event that most food lovers, connoisseurs, and food startup entrepreneurs in Manila are waiting for this 2017!
Our Awesome Planet and FOODEE Global Concepts, in partnership with San Miguel Lifestyle Brews,present the celebrated food tasting event…
2017 Ultimate Taste Test Pro Edition: “Making Your Food Business Dreams a Reality!“
📅 September 2-3, 2017 Saturday and Sunday 🕙 11.00 a.m. to 9.00 pm 📍Glorietta Activity Center Palm Drive, Ayala Malls
The brainchild of food blog pioneer Anton Diaz of Our Awesome Planet and now on its 15th staging over a span of 8 years, Ultimate Taste Test 2017 is the second UTT event at Glorietta Activity Center.
I. What’s new with the Ultimate Taste Test Pro Edition?
✔️ 1. FOODEE INVESTMENT. The Overall Champion of Ultimate Taste Test Pro Edition will receive Financial Investment & Business Support from Foodee Global Concepts worth up to PHP5 Million to launch a guaranteed food stall, kiosk, or restaurant in an Ayala Establishment.
About Foodee Global Concepts
Foodee Global Concepts has now grown into a food empire. It has become the number one multi-faceted food operator in the Philippines thanks to a careful selection of restaurant concepts (like Mesa, Todd English Food Hall, Tim Ho Wan, Pound Burgers, Hook, and FOO’D By Davide Oldani) that will stand the test of time and the ever-adapting Filipino palate.
When Rikki and Beng Dee started, they had a simple dream as two 19-year olds: to feed their newborn son as they were both still studying. Rikki sold his car and put up Chin Chin on Pasay Road where they specialized in Chinese food–with Rikki waiting on tables and Beng doing the cashier’s work. Chin Chin was their pet name for their son Eric Thomas. Their bestseller, fish head noodle soup, was well-loved by a then unknown Henry Sy, Sr. He would frequently call up their restaurant after a long day at work and ask to keep it open so he could eat.
One day in 1987, Eric recounts, Henry Sy, Sr. tells his father Rikki, “You are a great guy, hardworking. I am opening a mall and I want you to be a tenant.” The mall that opened 30 years ago was SM North EDSA. The rest is history.
✔️ 2. TWO-DAY FESTIVAL. This much-anticipated annual food trip will be a two-day food festival composed of…
Ultimate Taste Test (Sept. 2, Saturday 11.00 am to 5.00pm) Enables 1,000 food lovers to be food-critics-for-a-day by sampling mouth-watering new flavors from over 30+ home-based or startup food businesses and new food discoveries in Manila. The winner is hailed as the UTT Foodies Choice!
UTT Popup Food Hall (Sept. 2, Saturday 5.00pm to Sept. 3, Sunday 5.00pm) Ignites the passion and creativity of 30+ Food Entrepreneurs to battle in a live Pop-up Food Hall at the center of Glorietta Mall. The top seller is hailed as the UTT Best Selling Food Stall!
A panel of judges from Our Awesome Planet, FOODEE Global Concepts, and Ayala Malls will determine the overall UTT Champion!
✔️ 3. UTT VIDEO SERIES. The Ultimate Taste Test experience will be published in an Our Awesome Planet Originals Video Series featuring the entire journey from auditions, to the taste test event, and until the food stall, kiosk, or restaurant is launched.