Royal Caribbean International is an award-winning global cruise brand with a 49-year legacy of innovation and introducing industry “firsts” never before seen at sea. I’ve never been on a cruise before, so this was very exciting for me!
For my first trip with Royal Caribbean, we sailed the Malacca Strait on a 4-Night Port Klang-Phuket Cruise aboard the Voyager of the Seas. The Voyager of the Seas is one of RCI’s biggest ships and has quite the lineup of Asia Cruises for 2018 to 2019.
Here’s my first-time experience on a cruise and some tips I learned on the trip…
2019 is the year when digital marketing just becomes marketing because by default all marketing activities are digital. It is the year when nobody watches TV but everybody is binge-watching on Netflix, Amazon, and Youtube. This is the time when the social media capital of the world for consuming content becomes the capital of online content production. This will be the era of kid influencers and when our Gen Z kids enter the social media influence scene.
You are not ready for this. While you are still stuck debating with old management to invest in digital marketing or not, the world moves on to disrupt your business.
Our schools and other educational institutions don’t teach “digital marketing” because they teach by sharing case studies that worked 6 months or so ago. I cringe every time I see a digital marketing case study example from 2017 and below showcasing how it worked for them at that time. The supposed digital marketing “guru” who are not actual practitioners but just a spokesperson for the digital marketing company or millennial influencers who starts a digital marketing agency but markets like old-school marketers.
To succeed in the digital marketing landscape of 2019, you have to be on top of trends, predict algorithm changes, and future-proof your marketing. You have to unlearn years of marketing training that does not work in the new digital order. You need to discern where and to whom to learn from.
Digital marketing is not about doing a PR event for the launch of your business and expects people to go because of a one-time event. It is all about winning one digital native one at a time and building loyalty over a sustainable period of time.
I’m blogging since 2005 when my first son Aidan was born, and quit my day job as the CIO of P&G Philippines in 2008 to blog professionally since. Online marketing is a marathon and a commitment to over-deliver on expectations of your audience on a 1-on-1 basis but using a scalable digital infrastructure. I miss teaching during my Maven Secrets days in Asian Institute of Management and wanted to help more people this 2019.
I learn best when I teach and students learn from real live examples from digital practitioners and how they think about it. In partnership with SMX Academix, we are launching the inaugural Digital Marketing Masterclass and Digital Entrepreneurship Masterclass at SMX Aura, Taguig in the city of passionate people.
The masterclasses are designed as 6 weekly sessions of 3-hours each and the class becomes a mastermind group to learn from each other in their digital journey. I’m looking for 25 people to kick off the first ever masterclass and to be the founding mastermind members. Here is how to choose which masterclass to join:
One of my greatest joy, when traveling to Hokkaido are sampling the delicious cuisines!
Blessed with the surrounding ocean and bountiful nature, Hokkaido offers a paradise of ingredients from fresh vegetables, dairy farming to mouthwatering seafood. It is known for its ramen, king crabs, milky sweets, “Genghis Khan” mutton and fresh sushi!
Here’s a guide to Hokkaido’s must-try food, from home-cooked dishes to seasonal specialties that’ll make your mouth water…
The Philippines is arguably one of the best travel destinations in all of SE Asia, home to 36,289 km of beautiful coastline which includes some of the worlds most renowned reefs, beaches, and biodiversity. In fact, just this year, Siargao, Boracay, and Palawan islands have been ranked 1st, 2nd, and 3rd (respectfully), as the “Top 5 Islands” in all of Aisa. It’s not surprising then, that these prime locations are alluring to travelers from around the globe, people who want to sample the natural beauty of the Philippines.
2018 has been a great year for tourism in the Philippines and 2019 is projected to do even better. So if you are planning a trip to the Philippines for 2019 here are our picks for the best Hotel Resorts to visit in the new year.
A Merry Christmas and a Happy New Year to you and your family!
2018 was brutal in terms of disruptions in the social media capital of the world. Magazines closed, billboard placements dropped by 50% and agencies collapsed as the media playing field transitioned to digital publishing. E-commerce boomed with logistics innovation with more players providing an online solution so that you no longer have to brave the traffic. Entertainment shifted to Netflix, Amazon Prime, Youtube and Gaming, moving away from traditional TV channels. Most of the bloggers we started with in 2005, blogged less, moved to micro-blogging or social media or quit blogging altogether. Our kids future is now being threatened by Chinese economic invasion, bugbog or dignidad bullies and the looming 2022 presidential elections.
Amidst all the noise, I learned to focus on what’s important in business and in life.
Who are your Friends and Family?
I learned painfully that your business partners are not your friends, especially where money is involved. Your friendships don’t flourish automatically if you don’t work and set aside time to meet and build the relationship. Your family loves you no matter what, so they deserve your time. They are the people to build new traditions with.
Your friends are those people who you want to become your family because you respect their values and you become a better person with their association. So you have to build this friendship over time by making sure that you meet regularly in the present, share part of your past lives to learn from and build a future together with them in it.
Your family deserves your time, and we need to teach our kids the value of family. We have to make sure that we are together during birthdays, special milestone celebrations and, most importantly, Christmas and New Year.
Cash Flow vs. ROE (Return on Ego).
We had a sort of mid-life crisis this year because I let the temptation of ROE overtake ongoing cashflow in the digital business. We spent too much time on travel that did not return any cash flow, and we neglected building new cash flow to help us survive the digital disruption.
At one time, I hated agencies, especially government offices, that didn’t care enough to pay small and business enterprises on time. Cash flow is the lifeblood of a digital enterprise, and now I know why serial entrepreneurs start a new business every time to balance out their cash flow portfolio in order to be ready for any disruption.
It’s instagram cool to be sponsored for travel and experiences, but older generations frown upon digital media getting paid. We always promote monetizing on the things one is passionate about, but I also need to learn to balance it out with stories that matter without monetization in mind.
Happening alongside the opening of the New Boracay after a 6-month reboot is the launch of Discovery’s Signature Suites, the best luxury suites along Boracay’s white beach. It is the perfect match to the new chill out, sustainable and family-friendly vibe of Boracay island.
This is a detailed guide on what the Signature Suites are all about, including a room tour, the exclusive 360 rooftop lounge, where and what best to eat and how to design your awesome experience.
Don’t miss out on the new Signature Suite experience in Boracay…
The Bistro Group, the umbrella company of much-loved restaurants such as Italianni’s and TGI Friday’s has partnered with Stone Valley, a gift card management framework to bring forth the newest Bistro Gift Card.
The Bistro Gift Card is totally different from the already-existing Bistro Card, which you may already have. Here’s what The Bistro Gift Card offers:
Chef Josh Boutwood’s Helm offers one of the best degustation experiences that’s certainly not to be missed in Manila. After the successful opening of Test Kitchen and Savage, Helm’s 10-seater theatre dining experience is his best one yet.
It’s like Chef Josh’s culinary playground where he unleashes his creativity after managing Bistro Group’s culinary empire. At Helm, he is in charge, and it’s awesome to see the chef having fun and to have a taste of it with every plate.
HELM by Chef Josh Boutwood
G/F The Plaza, Arya Residences, Mckinley Parkway, Bonifacio Global City
(Just below Savage also in Arya Residences) Facebook: helmmnl Telephone: +63 906 234 1900 Website: https://www.joshboutwood.com.ph/