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Mercato

Mercato

JASPER’S House of Chicken Food Truck Story @JaspersHOC @CucinaAndare

Text by Nikka Sarthou and Photos by Andrew Pamorada

jaspers owner

This generation’s youngsters are fortunate with all the available opportunities that surround them. One young entrepreneur, Jasper Daryl C. Pe, is currently in college while managing his food truck business. 

The food truck is actually an off-shoot of the family business called Jasper’s House of Chicken, a stand-alone restaurant in the Manila area. “It is a collaborative effort in making the truck.” Jasper designed the logo and truck, aside from being the inspiration behind the brand’s name. According to Jasper, the family thought of getting into the food truck business because, “First, you are not limited with the rentable space you have. Second, you can go to your customers and your customers don’t have to go to you. And third, it is very flexible. We constructed the truck ourselves with blood, sweat and tears—literally. Then everything just came together.” 

In Cucina Andare, customers may find Jasper’s dad, Joseph Pe, handling the operations of the food truck. Jasper deals with marketing, while his brother, Jeremy, takes care of the financials, and his mom, Debbie, is in charge of the recipes and purchases. 

Flavors of Cucina Andare: Food Truck Series

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Mercato

KUYANG: Pinoy-style Food Truck (First Franchisable Food Truck in Manila) @CucinaAndare

Text by Nikka Sarthou and Photos by Andrew Pamorada

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Inspiration can strike anywhere and in the case of Lyle and Jane de Leon, it was an international television show called Eat St.

At first, they wanted to produce a simple grilling station that is mounted on a tricycle, which could go around their village. But they thought of upping the ante a bit and turn their food truck dream into reality. According to Lyle, “We’re a fan of food trucks and we realized that it’s such a new industry in the Philippines that’s why we wanted to bring the concept here, not knowing that there were already existing food trucks in the market.”

It was a couple of years ago when the business-minded couple created their first food truck, Kuyang, which offers classic Filipino food in the form of rice toppings. They initially catered to students around the Katipunan area, and the duo had fun manning the truck while it was still gaining ground. They didn’t have any crew, just a driver. It was the couple doing all the food prep, cooking and everything in between. 

Flavors of Cucina Andare: Food Truck Series:

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Mercato

THE CHEESE STEAK SHOP: Authentic Philly Cheese Steak on Wheels! @CucinaAndare

Text by Nikka Sarthou and Photos by Andrew Pamorada

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In 2011, The Cheese Steak Shop Manila has brought the original Philadelphia-style sandwich to our shores and allowed us to get a taste of authentic cheese steak. To reach more foodies, it has created its own food truck in 2012 and became one of the pioneers in the local food truck scene. 

Gerald Ong believes in the food truck concept because it’s innovative, it offers mobility, and is a cheaper way to expand the business. The Cheese Steak Shop is a franchise of the US brand and is the only branch outside America. Gerald happens to the nephew of franchise owner, Margaret Uy who came across the brand when she studied in the US. 

At their food truck, they are serving three variants of cheese steak—the Classic Philly Cheese Steak (P280), Bacon (P320), and Mushroom (P320), all of which come with a 7-inch Amoroso bread roll. It has a special aroma and soft texture—a good complement to the meat, which uses a prime cut of sirloin. Both the bread and beef, as well as the other condiments, are imported from the US.

Flavors of Cucina Andare: Food Truck Series

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    Mercato

    TRUCK BUN: Sandwiches with an International Flair @Truck_BunPH @CucinaAndare

    Text by Nikka Sarthou and Photos by Andrew Pamorada

    truck bun owner

    Filipino, Spanish, Japanese, American…
    Can’t quite figure out your cravings? Truck Bun has a wide variety of sandwich
    and wrap offerings that feature flavors from around the world. 

    Flavors of Cucina Andare: Food Truck Series

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    Mercato

    CARNIVALE is coming to @VenicePiazza, Mckinley Hill, Taguig on December 12!

    carnivale logo (FC)

    THE MERCATO CENTRALE FOOD MARKET SCENE COMES TO MCKINLEY HILL, TAGUIG STARTING DECEMBER 12!
     
    Great foodie news to everyone who works and lives in Mckinely Hill, Taguig! The Venice Piazza Mall at McKinley Hill is home to CARNIVALE – the newest night food market by the Mercato Centrale group! CARNIVALE will be open every Thursday and Friday starting December 12 (Thursday) 6pm to 3am starting December 12 (Thursday)!
     
    The newest Mercato Centrale market will be celebrating its grand opening with live circus acts and acoustic bands. On top of that, CARNIVALE will be giving away 25 FREE Mochiko ice cream balls to first set of customers who come at 7pm and another set of 25 FREE Mochiko balls to those who come at 8pm.

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    Mercato

    PORTO CENA: The @MercatoCentrale Experience in SUBIC @HarborPointMall!

    Porto Cena logo

    Subic has always been a haven for adventure-seekers: From the jungle adventures at Zoobic Safari to the water adventures at Ocean Adventure to the shopping adventures at the Royal Duty Free Shops. Now, we’ve got another great reason for you to visit Subic: A Foodie Adventure!
     
    The Mercato Centrale group, organizers of the popular night food markets:
    • Midnight Mercato in Bonifacio Global City, Taguig, 
    • Cucina Andare in Glorietta Park, Makati, 
    • Mezza Norte in Trinoma Mall, Quezon City and 
    • Cocina Centrale in MarQuee Mall, Angeles, 
    opens the NEWEST Mercato Centrale market in the North – PORTO CENA in Ayala’s Harbor Point Mall, Subic every Fridayand Saturday starting October 5 (Saturday) from 4pm to 3am. 

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    Mercato

    COCINA CENTRALE: The Story of the Mercato of Central Luzon, at MarQuee, Angeles, Pampanga @MarQueeTweets

    Cocina Centrale Launch-45.jpg
    We always envisioned to expand nationally and bring the Mercato experience to key foodie areas around the Philippines.

    We were hesitant to go out of Manila, but we found the right partner location – Ayala’s MarQuee, and the right foodie city – Angeles City, Pampanga, to launch our first ever Mercato market outside ManilaCOCINA CENTRALE.

    Here’s the photo essay of the Mercato of Central Luzon, at MarQuee Mall, Angeles City, Pampanga:

    Related Blog Post: COCINA CENTRALE: Where the BEST of Pampanga Meets the BEST of Manila!

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    Mercato

    GIGA-BITE: One-Stop Shop for Barbecue and Kebab @IsaKebab @MercatoCentrale

    isas mongolian 4 isas mongolian 1

    There’s something very primal about eating meat-on-a-stick and that’s what makes it fun. Apart from the taste, it’s also the eating experience that defines the food and that’s what I like about street food. In the Philippines, there are a lot of barbecue stalls that peddle all kinds of grilled meat. Other countries have different versions but the concept remains the same. 

    In the Mercato weekend markets, Giga-Bite has combined the best of the Philippines and Middle Eastern/Mediterranean street fare. This food stall offers barbecue, isaw (intestines), and kebab. The stall’s name gives a clue on the serving size of each order. What makes this a must-try is the secret blend of barbecue sauce that has all the flavors going on—sweet, salty, and tangy with a hint of spice. Probably the only other thing you’ll need is a cup of steamed rice to make it a complete meal. 

    Flavors of Mercato Series 2:

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    Mercato

    LU CHI: From Siomai to Shabu-Shabu @MercatoCentrale Midnight Snack

    Text by Nikka Sarthou and Photos by Michael Angelo Chua

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    It all began when Luchi Dimatulac’s brother requested her to make some homemade chicken feet. Since she used to work in a Chinese restaurant, she thought of asking the chef how to make it. What she got was a recipe for siomai, which was an easier option according to the chef. 

    At home, she experimented with the recipe using one kilo of pork and let her family and friends sample some. Her taste test actually garnered some orders from her friends and that is where her “accidental business” started.

    Flavors of Mercato Series 2:

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    Mercato

    B. WINGS: The Home of the Black Mamba @Mercato Centrale @bwingsresto

    Text by Nikka Sarthou and Photos by Michael Angelo Chua

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    Not long ago, the chicken wings craze hit the metro and many fell for it, as seen in various food stalls and restaurants. This tasty part of the poultry is, in fact, one of the favorite foods of the creators of B.Wings. 

    It was one year ago when Marc Castro put up this food business with his partners from the same office where he used to work. He left the corporate world already to pursue his passion for food. He is no stranger to this industry as his family is into catering. At an early age, he learned how to help out in the kitchen by doing simple tasks such as washing rice or mixing pancit. When he reached college-age, he would take up culinary classes during summer. Now, he and his partners serve eight varieties of chicken wings in the different Mercato weekend markets. 

    Flavors of Mercato Series 2:

     

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