Text by Nikka Sarthou and Photos by Andrew Pamorada
This generation’s youngsters are fortunate with all the available opportunities that surround them. One young entrepreneur, Jasper Daryl C. Pe, is currently in college while managing his food truck business.
The food truck is actually an off-shoot of the family business called Jasper’s House of Chicken, a stand-alone restaurant in the Manila area. “It is a collaborative effort in making the truck.” Jasper designed the logo and truck, aside from being the inspiration behind the brand’s name. According to Jasper, the family thought of getting into the food truck business because, “First, you are not limited with the rentable space you have. Second, you can go to your customers and your customers don’t have to go to you. And third, it is very flexible. We constructed the truck ourselves with blood, sweat and tears—literally. Then everything just came together.”
In Cucina Andare, customers may find Jasper’s dad, Joseph Pe, handling the operations of the food truck. Jasper deals with marketing, while his brother, Jeremy, takes care of the financials, and his mom, Debbie, is in charge of the recipes and purchases.
Flavors of Cucina Andare: Food Truck Series
- TRUCK BUN: Sandwiches with an international flair
- THE CHEESE STEAK SHOP: Authentic Philly Cheese Steak on Wheels!
- KUYANG: Pinoy-style Food Truck (First Franchisable Food Truck in Manila)
- MIO GELATI: Pioneering Gelato Dessert Truck in Manila @MioGelati
- JASPER‘S House of Chicken Food Truck @JaspersHOC