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Digital Marketing and Entrepreneurship Masterclass Manila by Anton Diaz: Level Up your Digital Game to Kickoff 2019!

Dear Our Awesome Planet friends,

An awesome and exciting New Year to you all!

2019 is the year when digital marketing just becomes marketing because by default all marketing activities are digital. It is the year when nobody watches TV but everybody is binge-watching on Netflix, Amazon, and Youtube. This is the time when the social media capital of the world for consuming content becomes the capital of online content production. This will be the era of kid influencers and when our Gen Z kids enter the social media influence scene.

You are not ready for this. While you are still stuck debating with old management to invest in digital marketing or not, the world moves on to disrupt your business.

Our schools and other educational institutions don’t teach “digital marketing” because they teach by sharing case studies that worked 6 months or so ago. I cringe every time I see a digital marketing case study example from 2017 and below showcasing how it worked for them at that time. The supposed digital marketing “guru” who are not actual practitioners but just a spokesperson for the digital marketing company or millennial influencers who starts a digital marketing agency but markets like old-school marketers.

To succeed in the digital marketing landscape of 2019, you have to be on top of trends, predict algorithm changes, and future-proof your marketing. You have to unlearn years of marketing training that does not work in the new digital order. You need to discern where and to whom to learn from.

Digital marketing is not about doing a PR event for the launch of your business and expects people to go because of a one-time event. It is all about winning one digital native one at a time and building loyalty over a sustainable period of time.

I’m blogging since 2005 when my first son Aidan was born, and quit my day job as the CIO of P&G Philippines in 2008 to blog professionally since. Online marketing is a marathon and a commitment to over-deliver on expectations of your audience on a 1-on-1 basis but using a scalable digital infrastructure. I miss teaching during my Maven Secrets days in Asian Institute of Management and wanted to help more people this 2019.

I learn best when I teach and students learn from real live examples from digital practitioners and how they think about it. In partnership with SMX Academix, we are launching the inaugural Digital Marketing Masterclass and Digital Entrepreneurship Masterclass at SMX Aura, Taguig in the city of passionate people.

The masterclasses are designed as 6 weekly sessions of 3-hours each and the class becomes a mastermind group to learn from each other in their digital journey. I’m looking for 25 people to kick off the first ever masterclass and to be the founding mastermind members. Here is how to choose which masterclass to join:

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Blogging

Announcing… Content Creator Masterclass by Anton Diaz (Join Now!)

Dear Our Awesome Planet friends,

Awesome greetings to you all!

First of all, don’t miss our Free Content Creator Online Workshop available now until December 12. Check out these lessons:

Learn How to Become an Effective (and Profitable) Content Creator in 2019 and Beyond

Lesson #1: How to Guarantee Viewability of Branded Content
(Insightful Talk by Anton Diaz during Social Media Week Manila)

Lesson #2: How Our Awesome Planet Earns as a Content Creator
(A Video Case Study, Part of How to Become a Professional Blogger Program by Anton Diaz)

Lesson #3: Freelancer’s Ultimate Guide to the Content Creator Business
(Content Creator Paypal Workshop led by Anton Diaz)

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Blogging

Social Media Week Manila: Finding our missing human links in the digital age (Don’t Miss this!)

Social Media used to be a very different place. For an instance, back in 2009, people simply used Facebook to communicate with friends, reconnect with estranged grade school buddies, or to keep in touch with a grandma who lives overseas.

But with Facebook’s present landscape of 2.23 Billion active users, social media has truly evolved into something more. It’s no longer just a tool for simple communication, it has become a powerhouse for influencing businesses, reaching audiences, and cool marketing tactics.

Social Media’s continuous growth open lots of opportunities more than we can keep up with. Luckily, a pool of passionate people thought of putting together a conference that can further the discussion on social media, technology, and digital marketing.

Hence, the birth of Social Media Week.

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Blogging

My Biggest Learning from TBEX Finger Lakes (and My Big Hairy One-Year Goal)

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This is a travel blogger collaboration post on our biggest learnings from TBEX Finger Lakes and our collective big hairy audacious goals that we aspire to accomplish before the next TBEX North America conference in Montana.

This is also a sort of social experiment on publicly declaring your goals and how many will be able to achieve theirs in one year’s time.

The learnings and goals are classified into: YouTube Goals, Blogging Goals and SEO Goals. I shared my awesome goal at the end of the post.

 

YOUTUBE GOALS

The Jet Sisters

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What is your Biggest Learning from TBEX Finger Lakes:

We learned so much at TBEX about how to grow our fledgling YouTube channel where we focus on our adventures as jet-setting sisters. We’re not new to creating written content as we’ve been running AngieAway.com for eight years already, but success on a video platform has been a challenge for us. And we had two key takeaways from the sessions:post video content consistently and DONE is better than PERFECT.

My Big Hairy Audacious 1-Year Goal:

Our content is well executed and tons of fun, so we’re hopeful if we post more often, we’ll be able to hit at least 2,500 subscribers by the next TBEX.

Angie Orth of AngieAway.com | YouTube: The Jet Sisters

 


Deanna Troy Travels

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What is your Biggest Learning from TBEX Finger Lakes:

My biggest learning from TBEX Finger Lakes was from the seminar, “Video First Blogging”, by Anton Diaz. In his talk, I learned about the four “travel moments”—dreaming, planning, booking and experiencing. When discussing these moments, Diaz pointed out that the majority of travelers use YouTube, Facebook and Instagram to fulfill their “dreaming” moments. Up until this point, my YouTube channel, Deanna Troy Travels, has focused mostly on the planning, booking and experiencing moments. My videos showcase what I did, who I met and what I learned.

Related Post: TBEX 2018 – Newbie Tips!

My Big Hairy Audacious 1-Year Goal:

In order to target the dreaming moments, I will produce more videos with beautiful scenery montages, romantic music and dream-like destinations. Over the next year, I want to really focus on addressing all four travel moments in order to grow the reach of my channel.

Deanna Troy of Deanna Troy Travels

 


The Mamuchos

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What is your Biggest Learning from TBEX Finger Lakes:

We had two things for takeaways. The first one was about the importance of branding. People need to recognize you by something, whether it’s a type of photo or a specific thing you provide them with., i.e. checklist for smarter traveling, cheapest tour lists, etc. The second thing was about finding the right music. Music not only guides your story, but it also expresses the emotions you want your audience to feel.

Our favorite part was the number of great people we met. We never imagined (as first timers) that we would meet so many kind people. We felt extremely welcomed and learned from everyone we met.

Related Post: Welcome Party at TBEX Fingerlakes (Video)

My Big Hairy Audacious 1-Year Goal:

We started this journey 8 months ago and currently have a little over 200 subscribers that we are extremely grateful for. In the next year, our goal is to have 10k subscribers with consistent engagement on our channel.

Indhira (Maria) and Bryan (Lieles) of Youtube: The Mamuchos 

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Blogging

Our Awesome Planet Survey: The Best Birthday Gift is the Gift of Feedback!

Dearest Our Awesome Planet Friends,

Awesome Greetings!

First of all, thank you for all the awesome support for 13 years (since 2005)! Thanks for the honest feedback in the survey last year which greatly influenced my directions for OAP and help me evolved over the years. After a year, I would like to get feedback on how OAP and Team Our Awesome Planet met your expectations.

Here’s the link for the Our Awesome Planet Survey 2018

We are changing our content and business model in 2018 and today is the turning point.

I want to make sure to incorporate as much feedback as possible on how to continue what’s working, to correct what’s not, and to understand your expectations for OAP for the years to come.

I’ve always considered you to be a crucial part of our advisory board and you can make a difference with your answers in the survey. Please answer the survey here: https://awesm.pl/OAPsurvey2018  which takes about 8 minutes to answer.

I read all the survey feedbacks (both positive and negative) and it directly influences my plans and directions for OAP.

AWESOME THANKS for caring enough to answer this survey!

Live an Awesome Life,
Anton
Founder and Creator, www.OurAwesomePlanet.com 

P.S. Thank you for the gift of feedback ( https://awesm.pl/OAPsurvey2018 ) on my birthday today!  

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Blogging

Announcing… Our Awesome Planet Digital Franchise!

Today, I’m opening the Alpha Program of the Digital Franchise Program of Our Awesome Planet, a leading food, travel and lifestyle online media company in the Philippines!

We are opening franchises for travel destinations (like Palawan), cities (like Baguio), school media (like DLSU), international destinations (like London or Taiwan) or for niche target markets.

We are piloting the program to prepare for the Beta Launch on July 20-22 at the Franchise Asia Philippines International Expo 2018 happening at SMX Convention Center in Pasay City.

 

What do I get with an Our Awesome Planet Digital Franchise?

• The exclusive right to establish your own Food, Travel & Lifestyle Media Business in your location or among your target audience.

• A partnership with the leading food, travel, and lifestyle online media company in the Philippines to develop and market your own media brand. 

• A branded sub-domain: www.OurAwesomePlanet.com/palawan or Palawan.OurAwesomePlanet.com from an established domain.

• The multi-social media platforms of Our Awesome Planet—Instagram, Facebook, Pinterest, and YouTube—as business leverage.

Website hosting, branding guidelines, training of your own media team and business development—all care of Our Awesome Planet.

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Blogging

Learn How to Become A Digitalpreneur?!

2 more days to go. Hurry, register now!

Learn How to Become A Digitalpreneur

Get inspiring learnings from two of the biggest Digital entrepreneurs in the Philippines, Abe Olandres of Yugatech and Anton Diaz of Our Awesome Planet. Learn how to succeed as a freelancer in today’s digital economy.

The workshop is open to all aspiring and existing freelancers.

Register for free now: http://bit.ly/7thPayPalFreelancerWorkshop

Happening on June 23, 2018 from 2 PM-5 PM at One Esplanade, J.W Diokno Boulevard, Pasay City. We are near Mall of Asia.

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Blogging

How I Transformed My Passion into a Digital Online Business?!

Most people would ask me how I was able to quit my day job as a CIO of a multinational corporation and become a digitalpreneur with a leading food and travel media company in the Philippines.

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Ten years ago today, I resigned from P&G. I remember routing my resignation checklist for my separation pay and having doubts if I made the right decision, leaving a lucrative career and all.

Here are 10 tips that helped me transform my passion for food & travel into a successful business venture:

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Blogging

10 Fresh Lifestyle Business Trends in the Philippines (2020 Edition)

I’m very excited to share with you the upcoming Business Trends for Food, Travel, and Digital in Manila.

The last time I shared the 11 biggest business trends in the Philippines 2014, not only did most of it come true, a lot of businesses were empowered by leveraging and capitalizing on those trends. I was actually hesitant to share my insights the years that followed because other people used them without credit to OAP. They even used photos of my kids and my words verbatim.

This 2018, I’ve decided to put all of that behind me. I want to focus my efforts on repaying all the people who helped me–the entrepreneurs who mentored me and all the coaches who empowered me to break through–by paying it forward.

I’m also launching my 1-on-1 Coaching Program to help fellow entrepreneurs, digital mavens, and social enterprises be successful in Philippines 2020!

Without further ado, here are the 10 Fresh Lifestyle Business Trends in the Philippines (2020 Edition)

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Blogging

OAP Survey 2017: The Best Birthday Gift Ever – The Gift of Feedback?!

Here’s a quick link to the OAP 2017 Survey!

Team OAP

Dear Our Awesome Planet Friends,

Awesome Greetings!

First of all, thank you for all the awesome support for 12 years (since 2005)! Thanks for the honest feedback in the survey last year which greatly influenced my directions for OAP and help me evolved over the years.

After growing old another year, I would like to get feedback on how OAP and Team Our Awesome Planet met your expectation.  

Please answer the OAP Annual Birthday Surveyhttps://www.surveymonkey.com/r/OAPSurvey2017 

As we plan for the Global Brand expansion of OAP, I want to make sure to incorporate as much feedback as possible on how to continue what’s working, to correct what’s not, and to understand your expectations for OAP for the years to come.

2017 is a tipping point for the digital publishing landscape in the Philippines when most print magazines closed down and now published exclusively online.Also, this is the breakout year for the Filipino Brand – our food, beautiful islands, and our people in the global landscape.

I’m discerning how to expand OAP into a truly global brand rooted in Filipino excellence. Your feedback and comments would be most helpful!  

I read ALL the survey feedbacks (both positive and negative) and it directly influences my plans and directions for OAP.

AWESOME THANKS for caring enough to answer this survey!

Live an Awesome Life,

Anton

Founder, www.OurAwesomePlanet.com  

P.S. It would mean a lot to me if you answer this annual OAP survey 2017.  It only would take 10 minutes to answer. Awesome Thank you for the Birthday Gift of Feedback!

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