Author

Anton Diaz

Blogging

Digital Marketing and Entrepreneurship Masterclass Manila by Anton Diaz: Level Up your Digital Game to Kickoff 2019!

Dear Our Awesome Planet friends,

An awesome and exciting New Year to you all!

2019 is the year when digital marketing just becomes marketing because by default all marketing activities are digital. It is the year when nobody watches TV but everybody is binge-watching on Netflix, Amazon, and Youtube. This is the time when the social media capital of the world for consuming content becomes the capital of online content production. This will be the era of kid influencers and when our Gen Z kids enter the social media influence scene.

You are not ready for this. While you are still stuck debating with old management to invest in digital marketing or not, the world moves on to disrupt your business.

Our schools and other educational institutions don’t teach “digital marketing” because they teach by sharing case studies that worked 6 months or so ago. I cringe every time I see a digital marketing case study example from 2017 and below showcasing how it worked for them at that time. The supposed digital marketing “guru” who are not actual practitioners but just a spokesperson for the digital marketing company or millennial influencers who starts a digital marketing agency but markets like old-school marketers.

To succeed in the digital marketing landscape of 2019, you have to be on top of trends, predict algorithm changes, and future-proof your marketing. You have to unlearn years of marketing training that does not work in the new digital order. You need to discern where and to whom to learn from.

Digital marketing is not about doing a PR event for the launch of your business and expects people to go because of a one-time event. It is all about winning one digital native one at a time and building loyalty over a sustainable period of time.

I’m blogging since 2005 when my first son Aidan was born, and quit my day job as the CIO of P&G Philippines in 2008 to blog professionally since. Online marketing is a marathon and a commitment to over-deliver on expectations of your audience on a 1-on-1 basis but using a scalable digital infrastructure. I miss teaching during my Maven Secrets days in Asian Institute of Management and wanted to help more people this 2019.

I learn best when I teach and students learn from real live examples from digital practitioners and how they think about it. In partnership with SMX Academix, we are launching the inaugural Digital Marketing Masterclass and Digital Entrepreneurship Masterclass at SMX Aura, Taguig in the city of passionate people.

The masterclasses are designed as 6 weekly sessions of 3-hours each and the class becomes a mastermind group to learn from each other in their digital journey. I’m looking for 25 people to kick off the first ever masterclass and to be the founding mastermind members. Here is how to choose which masterclass to join:

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#Philippines, Boracay Island

Orient Beach: Glamping on Boracay Island!

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What comes to mind when you hear Orient Beach’s tagline, “The only glamping in the paradise island of Boracay?”

Images of a tent, roughing it out and nature flash in my mind as I try to imagine what a glamorous camping experience it would be.

If glamping is your thing, read this post on our glamping villa experience at Orient Beach Boracay.

ORIENT BEACH BORACAY
Hagdan, Yapac, Boracay Island. Malay, Aklan., Boracay, 5608
Telephone: +63 908 892 7543
Website: Boracay Glamping Villa 3 AC Rooms with POOL ★★★★★

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#Philippines

A Christmas Morning Reflection: Lessons from a Brutal 2018 Disruption

 

Dear Our Awesome Planet Friends,

A Merry Christmas and a Happy New Year to you and your family!

2018 was brutal in terms of disruptions in the social media capital of the world. Magazines closed, billboard placements dropped by 50% and agencies collapsed as the media playing field transitioned to digital publishing. E-commerce boomed with logistics innovation with more players providing an online solution so that you no longer have to brave the traffic. Entertainment shifted to Netflix, Amazon Prime, Youtube and Gaming, moving away from traditional TV channels. Most of the bloggers we started with in 2005, blogged less, moved to micro-blogging or social media or quit blogging altogether. Our kids future is now being threatened by Chinese economic invasion, bugbog or dignidad bullies and the looming 2022 presidential elections.

Amidst all the noise, I learned to focus on what’s important in business and in life.

Who are your Friends and Family?

I learned painfully that your business partners are not your friends, especially where money is involved. Your friendships don’t flourish automatically if you don’t work and set aside time to meet and build the relationship. Your family loves you no matter what, so they deserve your time. They are the people to build new traditions with.

Your friends are those people who you want to become your family because you respect their values and you become a better person with their association. So you have to build this friendship over time by making sure that you meet regularly in the present, share part of your past lives to learn from and build a future together with them in it.

Your family deserves your time, and we need to teach our kids the value of family. We have to make sure that we are together during birthdays, special milestone celebrations and, most importantly, Christmas and New Year.

 

Cash Flow vs. ROE (Return on Ego).

We had a sort of mid-life crisis this year because I let the temptation of ROE overtake ongoing cashflow in the digital business.  We spent too much time on travel that did not return any cash flow, and we neglected building new cash flow to help us survive the digital disruption.

At one time, I hated agencies, especially government offices, that didn’t care enough to pay small and business enterprises on time. Cash flow is the lifeblood of a digital enterprise, and now I know why serial entrepreneurs start a new business every time to balance out their cash flow portfolio in order to be ready for any disruption.

It’s instagram cool to be sponsored for travel and experiences, but older generations frown upon digital media getting paid. We always promote monetizing on the things one is passionate about, but I also need to learn to balance it out with stories that matter without monetization in mind.

 

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#Philippines, Boracay Island

Discovery Boracay Signature Suites: What to Expect in the Best Luxury Suites in White Beach?!

360-Rooftop

Happening alongside the opening of the New Boracay after a 6-month reboot is the launch of Discovery’s Signature Suites, the best luxury suites along Boracay’s white beach. It is the perfect match to the new chill out, sustainable and family-friendly vibe of Boracay island.

This is a detailed guide on what the Signature Suites are all about, including a room tour, the exclusive 360 rooftop lounge, where and what best to eat and how to design your awesome experience.

Don’t miss out on the new Signature Suite experience in Boracay…

DISCOVERY BORACAY
Station 1, Balabag, Boracay Island 5608, Malay, Aklan, Philippines
Contact: +632 720-8888
Mobile: +63917 625-8507
Email: [email protected]
Facebook: Discovery Shores Boracay
Instagram: @discoveryshoresboracay
Twitter: @DiscoveryShores
Website: www.discoveryshoresboracay.com

Search for the lowest Discovery Shores Boracay rates at Booking.com in partnership with Our Awesome Planet.

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#Philippines

BEST RESTAURANTS: 10 Most Awesome New Homegrown Restaurants in Manila! (2019)

Here are the 10 Most Awesome New Homegrown Restaurants in Manila, Philippines:

#1 HELM  (https://awesm.pl/helm)

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Chef Josh Boutwood’s Helm offers one of the best degustation experiences that’s certainly not to be missed in Manila. After the successful opening of Test Kitchen and Savage, Helm’s 10-seater theatre dining experience is his best one yet.

It’s like Chef Josh’s culinary playground where he unleashes his creativity after managing Bistro Group’s culinary empire. At Helm, he is in charge, and it’s awesome to see the chef having fun and to have a taste of it with every plate.

HELM by Chef Josh Boutwood
G/F The Plaza, Arya Residences, Mckinley Parkway, Bonifacio Global City
(Just below Savage also in Arya Residences)
Facebook: helmmnl
Telephone: +63 906 234 1900
Websitehttps://www.joshboutwood.com.ph/

 

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#Restaurants

Motto Motto: Serendra’s Friendly Neighborhood Japanese Resto

Update 12/21/2018: As featured in 10 Best New Restaurants in Manila (2019 Homegrown Edition)!

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Motto Motto, meaning “more more” in Japanese, is a Japanese comfort food restaurant with an extensive menu to cater to both locals and Japanese ex-pats alike.

It’s another winning concept by the Raintree group after Friends & Family to replace the Chelsea concept in Serendra. They also partnered with a homegrown Tokyo bakery concept from Salcedo to provide Japanese pastries.

I like how it still gets that younger Chelsea ambiance conducive to conversation while offering more affordable or unique Japanese food options.

Motto Motto 
Ground Floor, Serendra Piazza, Bonifacio Global City.
Opening Hours: 8.00 am to 11.00 pm

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#Restaurants

Friends & Family: Have you Tried the Best Filipino Restaurant of 2018?!

Update 12/21/2018: As featured in 10 Best New Restaurants in Manila (2019 Homegrown Edition)!

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Friends & Family is a tasty tribute to Filipino comfort food classics that we grew up with and a throwback to our Filipino Eateries by the Raintree group.

It’s very Filipino, comforting to our palate with a focus on Filipino BBQ & Pugon cooking.

This is the latest addition to our favorite Filipino Restaurants in Manila which include Abe, Kanin Club, Cafe Juanita, Aristocrat, Locavore, Sarsa and Manam.

I bet a lot of our balikbayans miss this kind of food. If you love Filipino food like we do, you’ll love this. Here are some tips on what to order…

 

Friends & Family PH
Bonifacio High Street Central, BGC, Taguig
Telephone: +632 621.3222
Mobile: +63 917 891 7053
Operating Hours: 11:00 AM – 11:00 PM
Facebook: Friends & Family PH
Instagram: @friendsandfamilyph
Website: http://www.raintreerestaurants.com

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#Restaurants

Steak the First Manila ステーキNo.1: Is It Good? (A Review)

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Have you tried Steak the First on your recent trip to Japan? Did you know they recently opened in Manila?

Steak the First is a Japanese concept known for featuring good value steak with a casual ambiance. The Manila store is located in the posh Net Park building in BGC.

The lines are quite long when they do 50% off during lunch time, but, in contrast, the place is virtually empty during dinner time.

I wondered if the steaks were any good so we met with our blogger friend Cathy, who we met in TBEX Ostrava, to find out. Here’s what we think…

Steak the First Manila
Ground Floor, Net Park Building, 4th Avenue, Bonifacio Global City
Telephone: +632 478-0846
perating Hours: 11.00 am – 11.00 pm
Facebook: Steak the First
Instagram: @steak_the_first
Websitehttp://www.steakthefirst.jp/

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#Restaurants

CICCHETTI: Hidden Taste of Italian in BGC (A Review)

Update 12/21/2018: As featured in 10 Best New Restaurants in Manila (2019 Homegrown Edition)!

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Cicchetti, which is Italian for “small bites”, is a hidden Italian restaurant in BGC by Chef Alec Santos with the Belle & Dragon group.

It’s a quaint escape from the busy restaurant scene in BGC where you can relax with your date and appreciate good food.

Rache and I had our Christmas Dinner date here, and here are some tips if you decide to dine to Cicchetti …

 

CICCHETTI
8th Floor, MDI Corporate Center, 10th Avenue 39th St., BGC, Taguig
Operating Hours:
Monday to Saturday Lunch 11:30am – 2:30pm
Dinner: 6:30pm – First Seating, 8:30pm – Second Seating
Telephone: +632 987 4756
Mobile: +63 917 321 4756
Facebook: CicchettiPh
Instagram: @CicchettiPh
Website: www.cicchetti.ph

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#Travel, Hongkong

Hong Kong Eats: 24H Food Trip Guide like a Local! (Itinerary)

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Hong Kong is a food trip haven and a good venue for hunting down the best spots where locals love to eat. It’s also a place full of tourist traps and expensive hotel breakfasts for travelers who are daunted by the plethora of options and are clueless about where to go.

It’s best to go where locals go because you are sure that you get to eat yummy, affordable food that comes with a unique experience. If you want to go for a safe option that will guarantee you a good overview of the delicacies you can find in Hong Kong, and at the same time, the authenticity of what you are tasting a food tour could also be an option. Scanning what is available online, we found Withlocals. It seems an interesting concept, of private tours guided by locals, and next time we will be in HK we will try it. it may be worth it checking!

If you are more adventurous a self-made itinerary might be a better option.

We recently had our Business Mastermind with our BizMindShare group over the weekend in Hongkong, so here’s a simple itinerary on how to organize your own Eat-Like-a-Local Food Trip in Hong Kong.

Related Blog Posts:
• Hong Kong: Family Fun in the City! (Travel Guide)
• Hong Kong: Family Fun in the Outlying Islands of HK! (Travel Guide)Read more

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