Instagram, shop and dine

We all know how everyone loves online shopping, but don’t you just wish you could buy and even try on  pieces from your favorite online brands in one place?


Paragon by The Penthouse is the store’s newest and most innovative multi-brand concept that is home to various online homegrown brands. The 426-sq. meter space is an exciting playground for those who love to Instagram, shop and dine.

Here’s a peek inside their latest store at SM Mall of Asia…


Paragon by The Penthouse
3rd Floor, South Main Mall,
SM Mall of Asia, Pasay
Email: [email protected]
Facebook: paragonbytph

First Things First

Located on the 3rd Floor South Main Hall, Paragon has over 95 brands of food, clothes, bags, accessories, swimwear and more from your favorite online shops that include Love Ara, Coco x Fifi, Caviar, Sunday Sky, Hello Gorgeous, King’s Cup, Hapee Jonee, Sheshe, Lovely Bunny, Talulah, Bottomline Clothing, Modern Folk, Hip Goddess and Sooperbeaute among others.


Of course, they have very IG-worthy spots around the store where, we are sure, you and your friends will be spending a lot of time.


This playful area is a pink wonderland. It marries the color pink with beach tropic and summer vibe.


Indoor Party Pool?

This Instagrammable pool is filled with white plastic balls and flamingo floaties!


The retro area evokes quirkiness and nostalgia.


Shopping Experience

In the tropic themed area, you’ll find swimwear brands, beachwear, sunglasses, accessories and sandals.


Plus, stylish bags perfect for a normal day or a beach getaway…


…And homegrown accessories and make up.


At the back end you’ll find Tula + Teal, which houses carefully handpicked locally-made conversational pieces that emphasise branding, quality and craftsmanship.


My favorites include this Bali-inspired bag and woven visor.


Dining Experience

Take a break and have a snack and drink.  The Coco Havans is an explosion of colors, housing a small area for food concessionaires!


I heard they have a buy one take one promo at King’s Cup Milk Tea for Php 99 while they have cookie dough filled oreos at Barks Jars!


Final Thoughts

The Penthouse is the brainchild of five young aspiring entrepreneurs. In 2015, they opened their flagship store in BF Homes, Paranaque. To date, they have stores scattered across the metro, including their newest and most innovative concept to date—Paragon by The Penthouse. Congratulations!


Paragon by The Penthouse
3rd Floor, South Main Mall,
SM Mall of Asia, Pasay
Email: [email protected]
Facebook: paragonbytph


Live an Awesome Life,

ABI of Team Our Awesome Planet

Disclosure: We were media guests of Penthouse.  I wrote this article with my biases, opinions and insights.