SITIO LA PRESA is the name of the fictional strawberry farm that is home to Agnes (Liza Soberano) and the setting of her love story with Xander (Enrique Gil) in the teleserye Forevermore. (Watch the Forevermore Pilot Episode)
The actual Sitio Pungayan in Mt. Kabuyao, Tuba, Benguet has now adopted “La Presa” as its magical name, and has become a popular tourist spot for Baguio goers. It has attracted local tourists who want to relive the Forevermore love story.
Sitio Pungayan has managed to create a whole tourism economy around the La Presa branding–La Presa Strawberries, La Presa Vegetables, La Presa Jam, La Presa Souvenirs, and maybe even a La Presa Inn in the future. While this resulted in a lot of jobs and businesses in the sitio, uncontrolled commercialization is threatening the natural beauty, appeal, and smell of the place, plus endangering the water catchment area of Baguio.
Here’s what to expect before deciding to go or not to La Presa…
We visited La Presa while Forevermore was shooting its finale week episode 146 (May 18, 2015).
(Note: Unfortunately, there are no strawberries in La Presa.)
LA PRESA is indeed a magical place on top of Mount Kabuyao where the love story of Agnes and Xander lives on. But I do hope we can save it from becoming a congested tourism disaster and transform it into a sustainable eco-tourism destination instead.
La Presa needs help–let’s save it from becoming La Parusa #Forevermore!
Sitio Pungayan on Mt. Kabuyao, Tuba, Benguet
How to get there:
By car, you can use Waze to guide you for directions to Sitio La Presa. The entry point is in the Bakakeng area along Marcos Highway.
You can also get there by taxi, but they are now charging P800-P1,000 per roundtrip from Baguio to La Presa.
Live an Awesome Life,
Disclosure: I’m not connected with the people behind Forevermore. I wrote this article with my biases, opinions, and insights. Read Our Awesome Planet Complete Disclosure Policy here.
P.S. It’s 30-45 minutes away from Baguio City. The best time to go is early in the morning. Allot about an hour for the hike to Sitio La Presa, the picture taking, and the shopping, and another hour for traffic congestion.