The 2010 Starbucks Planner is finally here! After a controversially inferior planner last year, there are lower expectations for its successor. With the original ones, people just loved them and brought them everywhere, especially to meetings. But as for last year’s planners, people still collected them but few really used them.

This year, the planner comes in three different iconic covers that promote the different stages of coffee-making: Coffee Beans, the Roasting Process, and finally Coffee as the final product.

My favorite is the coffee bean cover — make sure that it is available in the Starbucks branch where you plan to claim it.

The planner includes the Coffee Heritage of Starbucks and the story of the first-ever Starbucks in the Philippines. I was still in P&G at that time in 1997. We were all excited to get our first Starbucks Coffee. I remember that the spot where the first Starbucks was located was considered unlucky because the fine dining restaurant located there was not very successful.

At that time in P&G, it was considered cool to bring a cup of P100 Starbucks coffee with you during meetings. Old habits die hard — until now, I go to Starbucks if I want to look/be cool.

There is also a page dedicated to the Dialogues @ Starbucks. I believe Our Awesome Planet was the first one featured by Starbucks and it was done at its Silver City branch in Ortigas. That was when the Starbucks and Our Awesome Planet relationship started. Watch out for more collaborations in the near future…

I like the classic and consistent look throughout the planner. It is a lot better than the one offered last year.

A page is also dedicated to their loyal customers, like this Mother and Son who often order Apple Juice and Chocolate Chip Cookie.

Putting a holder at the back of the planner for one’s abubots is a great and thoughtful idea.

I’m also loving the planner’s coffee bean bookmark!

A discount coupon comes with your Starbucks Planner.

From February 1 to 13 – Add an extra shot of espresso to your favorite Starbucks beverage
From April 16 to 30 – Additional 10% discount for a Starbucks Coffee Tumbler
From May 1 to 31 – Buy 1 take 1 on any Frappuccino blended beverage
From June 1 to 30 – Get a tall handcrafted beverage if you buy a bag of Starbucks Kape Vinta blend or a Philippine Collector Series merchandise (mug, tumbler or Bearista Bear)
From July 1 to 31 – Enjoy a complimentary upsize of your favorite Starbucks drink
From September 1 to 30 – Get a 50g complimentary bag of whole bean coffee when you purchase any 250g bag of whole bean coffee or a Coffee Press

You have to collect 9 stickers from the Starbucks Holiday Featured Package:

Dark Cherry Mocha, Toffee Nut Latte, and Peppermint Mocha (it’s back!)

You have to collect another 8 stickers of any Starbucks beverage of your choice (except bottled beverages, bottled water and fruit juice).

Don’t forget to try the 14 new promotional food items for Christmas! We love the Pork Loin Sandwich, Turkey Chicken on Cranberry Sandwich, Beef Melt with Black Sesame Seed Buns, and the Chocolate Molten Cake (now with hot, oozing truffle sauce — yummy!)

Definitely, the 2010 planner is better than last year’s planner. What do you think?

Let the Starbucks drinking and eating season begin!

Live an Awesome Life,  


Anton Diaz
Mobile: +63917-LOVEOAP (5683627) 
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P.S. You can start collecting the 17 stickers today, November 4, until January 6, 2010, to redeem one (1) Limited Edition Starbucks Coffee 2010 Planner. BTW, Frannywanny is giving away one Starbucks Planner 2010 for a lucky blog commenter.