ZUBUCHON is the Cebu-based Lechon Restaurant by Joel Binamira of Market Manila specializing in what Anthony Bourdain described as the "Best Pig... Ever!" The name is a coined word from "Zubu", the 18th century reference to the island of Cebu, and "Chon" from lechon, which means roasted pig.
The restaurant concept is inspired by native dishes dating back to the time when Magellan Landed in Cebu in 1521. Antonio Pigafetta, Magellan's Chronicler, mentioned the Filipino food during that time, which includes black pig, grilled seafood, millet and rice cakes, coconut in the form of water, milk, vinegar, and liquor.
Now, Metro Manila-based foodies can now taste the food Market Manila has been blogging about over the years. The place has actually been jam packed since it opened in Makati!
Had two lunch dates with Rache here and also got to chat with Joel about his new restaurant. Here's what we think...