SITIO LA PRESA is the name of the fictional strawberry farm that is home to Agnes (Liza Soberano) and the setting of her love story with Xander (Enrique Gil) in the teleserye Forevermore. (Watch the Forevermore Pilot Episode)
The actual Sitio Pungayan in Mt. Kabuyao, Tuba, Benguet has now adopted "La Presa" as its magical name, and has become a popular tourist spot for Baguio goers. It has attracted local tourists who want to relive the Forevermore love story.
Sitio Pungayan has managed to create a whole tourism economy around the La Presa branding--La Presa Strawberries, La Presa Vegetables, La Presa Jam, La Presa Souvenirs, and maybe even a La Presa Inn in the future. While this resulted in a lot of jobs and businesses in the sitio, uncontrolled commercialization is threatening the natural beauty, appeal, and smell of the place, plus endangering the water catchment area of Baguio.
Here's what to expect before deciding to go or not to La Presa...