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How to Market your Hotel & Restaurant in the Digital Age? (8 Practical Tips + A Case Study)

How to Market your Hotel & Restaurant in the Digital Age?.001
It's an exciting and historic time to be in Manila, where the entire food, travel, and lifestyle industry is booming in the Social Media Capital of the World.

While the internet penetration has reached 50% in Manila, there is still a big gap with only 10% penetration of hotels and restaurants engaging in digital marketing.

Digital is not a fad, not a strategy, or not just a tool. We are in the Digital Age, which is a shift from the traditional ways of the Industrial Age. Digital is a mindset and a paradigm shift on the way we engage brand consumers and clients.

Thank you to the Hotel and Restaurant Association of the Philippines for inviting me to share my knowledge on "How to Market your Hotel and Restaurant in the Digital Age."

I received such an overwhelming appreciation of my talk that I decided to share the presentation with you.

Here are 8 practical tips and a case study to empower your business to compete in the digital age...

Continue reading "How to Market your Hotel & Restaurant in the Digital Age? (8 Practical Tips + A Case Study)" »

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Ultimate Taste Test 2015 Tickets Now Available! (Buy your Tickets Now!) @AyalaMalls @GloriettaTweets

OurAwesomePlanet-UTT15-Omnibus-Horizontal

Our Awesome Planet and San Miguel Lifestyle Brews present the 2015 Ultimate Taste Test, the celebrated food tasting event, on September 12, 2015 Saturday at the Glorietta Activity Center from 11 a.m. to 9 p.m.

This much-anticipated annual food trip enables food lovers to be food-critics-for-a-day by sampling mouth-watering new flavors in Manila from over 40+ home-based food businesses and new food discoveries from Ayala Mall's merchants.

Now staging the 13th in the UTT series - Ultimate Taste Test 2015, food blog pioneer Anton Diaz of Our Awesome Planet embarks on this first awesome partnership with Ayala Malls.

Related Post: Announcing... Ultimate Taste Test 2015 on Sept. 12, Glorietta Activity Center (Now Open for Applications)!

Ultimate Taste Test Event 2015

What: Ultimate Taste Test 2015 -- Be a Food Critic for a Day!
When: September 12, 2015, Saturday, 11.00 am - 9.00 pm.
Where: Glorietta Activity Center, Ayala Center Makati 

Ultimate Taste Test  Fee: P500/head . Inclusive of:

  • Food Taste Portions from a minimum of 40+ Home-Based Food Vendors & Power Plant Mall Restaurants for the entire Saturday
  • A bottle of San Miguel Super Dry, Premium All-Malt or Cerveza Negra
    (For foodies 18 years old and above only)
  • Food Critic Ballot for voting your favorite food discoveries.
Ultimate Taste Test ticket

ULTIMATE TASTE TEST 2015 TICKETING MECHANICS:

1). Tickets for UTT 2015 will only be sold online.

2). Payments may be made through bank deposit or online via PayPal, or payments may also be made at the Creative Juice office at the 2F of Fun Ranch in Pasig. (Monday to Friday 9-5pm).

Continue reading "Ultimate Taste Test 2015 Tickets Now Available! (Buy your Tickets Now!) @AyalaMalls @GloriettaTweets" »

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Foodie's Favorite Restaurants in Manila! And the Winners of 2015 The Choice Awards are...

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We had a total of 2,075 respondents from Our Awesome Planet, K.T.G. Collective Food Blogs, and Zomato readers to determine The Choice 2015 Restaurant Awards!

This settled the foodie debate on the favorite buffet, favorite ramen, favorite specialty restaurants, and a total of 45 favorite award categories in Manila.  Thank you for participating in the survey and for making the first Choice Awards a success!


Watch the video wrap-up of Blosomex and The Choice 2015!

Here are winners of the first The Choice 2015 Awards co-presented by Zomato, the #1 Restaurant Portal in Manila:

Continue reading "Foodie's Favorite Restaurants in Manila! And the Winners of 2015 The Choice Awards are..." »

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Instagram Workshop Weekend: Learn From the Pros @jelitodeleon @marvinconanan @kimijuan

#igWeekend#IGWorkshopWeekend is a fun and inspirational workshop for photo and Instagram enthusiast.

Our Awesome Planet, in partnership with Purveyr presents #IGWorkshopWeekend, a workshop on the Introduction to Instagram Culture, Shooting Stills and Spaces, and Traveling & Mobile Photography. Learn from the most admired Instagrammers in Manila Jelito de Leon, Mark Conanan and Kimi Juan

Here are some helpful tips straight from @jelitodeleon, @kimijuan and @mavinconanan...

Continue reading "Instagram Workshop Weekend: Learn From the Pros @jelitodeleon @marvinconanan @kimijuan" »

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#GoogleMoLang: Search for the Epic Food Trip! @TheMallofAsia

by #TeamOAP

We are proud of Team Our Awesome Planet for winning #GoogleMoLang: Search for the Epic Food Trip private event. They had grand time searching for the yummiest Pinoy Food Spots, and you can too! Send in your entries before August 15, and stand a chance to be part of google's commercial plus win amazing prizes! 

Check out #TeamOAP's experience, and don't forget to read contest guideline below...

(#GoogleMoLang: Search for the Epic Food Trip! Winning Entry)

Google’s search for the most Epic Food Trip, #GoogleMoLang, is a campaign that highlights the usefulness of Google’s intuitive search functions. Five of the Philippines’ top food and travel blogs as well as media outlets were invited to participate to create the most epic food trip! The winner of the event would have the opportunity to be featured in a Google commercial endorsed by famous Filipino YouTubers like Mikey Bustos, Bogart the Explorer, Erwan Heussaff, Ramon Bautista and even Lourd de Veyra.

Check out Mikey Bustos message on how you can be part of Google's Epic Food Trip commercial...

(Message from Mikey) Attention: We’re working with Google to create their next commercial, and we want you to be a part of it! Just send to tripngbarkada@googlegroups.com a 2-min video of your barkada going on your most epic Filipino food trip, with a little help from Google Search. Make sure you show us on a piece of paper the question that you asked Google while on your food trip. Send in your video by August 15, and if I like it, it’ll be in the next Google commercial. If I really, really, really like it, I will give you a GoPro!

Other important guidelines:
No nudity, profanity, violence, defamation of character
Shoot horizontally
They must meet the criteria of 40% Usage and relevance of Search, 30% Friends benefiting as a result of Google, and 30% Creativity and Fun
Minimum resolution of 720 pixels and in one of the following formats: MPEG, AVI, QUICKTIME, FLV or WMF format.
Full Terms & Conditions will be emailed to you as soon as you submit your entry, so please make sure to indicate your email address when you submit your video.

 

Continue reading "#GoogleMoLang: Search for the Epic Food Trip! @TheMallofAsia" »

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