(Watch First for Background about this Campaign: DOT's "fun" slogan becomes online hit)
The more I chew on the idea, the more that I like it, and the more that I want to contribute to it.
It's brilliant and I believe it would work because...
1. It's a Social Media "Campaignable" Idea.
I like thinking about it this way -- the Philippines' Social Media Citizens are members of one of the biggest orchestras ever assembled online, giving us the title "The Social Media Capital of the World".
The DOT is the conductor that synchronizes different tunes, styles, and instruments into one single beat, or in this case, a campaign that we can all participate in. The more that we "jam", the more that we'll love playing together, the more that the campaign will be sustainable.
2. Simple but Insightful to Our Very Core.
Unlike previous DOT campaigns where the slogan is the product, the product in this campaign is the desire to provide awesome experiences -- ingrained in every Filipino -- to every visitor that we encounter.
We want to make our visitors laugh, we want them to have a good time, and we want them to remember the experience as long as they live.
We somehow inherently feel that it is our mandate as Filipinos to enjoy in good times and in bad, in sickness and in health, offline and online, with all the people that we meet.