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17 posts categorized "#ItsMoreFUNinthePhilippines"

Saturday, January 07, 2012

It's More Fun in the Philippines, Indeed!

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(Watch First for Background about this Campaign: DOT's "fun" slogan becomes online hit)

It's More Fun in the PhilippinesThe more I chew on the idea, the more that I like it, and the more that I want to contribute to it.

It's brilliant and I believe it would work because...

1. It's a Social Media "Campaignable" Idea.

I like thinking about it this way -- the Philippines' Social Media Citizens are members of one of the biggest orchestras ever assembled online, giving us the title "The Social Media Capital of the World".

The DOT is the conductor that synchronizes different tunes, styles, and instruments into one single beat, or in this case, a campaign that we can all participate in.  The more that we "jam", the more that we'll love playing together, the more that the campaign will be sustainable.

2. Simple but Insightful to Our Very Core.

Unlike previous DOT campaigns where the slogan is the product, the product in this campaign is the desire to provide awesome experiences -- ingrained in every Filipino -- to every visitor that we encounter.

We want to make our visitors laugh, we want them to have a good time, and we want them to remember the experience as long as they live.

We somehow inherently feel that it is our mandate as Filipinos to enjoy in good times and in bad, in sickness and in health, offline and online, with all the people that we meet.

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Friday, October 07, 2011

Pilipinas, Tara Na, Biyahe Tayo!

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You might be interested to read this first: My Awesome Life in 2011 (a Travel Log Planner)

2012 Awesome Planner
(Photo: Awesome Travel Planner 2012 Cover)

The Department of Tourism (DOT) just released the third and final version of “Pilipinas, Tara Na!” song and music video, which culminates the three-part music marketing campaign. It showcases the many tourist attractions the Philippines has to offer, as well as the delicacies, festivals and activities that can be found around the country.

While I was listening to the first version, I was inspired to dedicate the 2012 Awesome Travel Planner to traveling around the Philippines with the theme:

"12 Awesome Foodie Road Trips in 2012"

It is the definitive food and travel guide for my favorite foodie destinations in the Philippines, which include:  

Iloilo, Bacolod, Cebu, Boracay, Bicol, Pagudpud, Pangasinan, Batanes, Tagaytay, Dakak, Osamis, Iligan, Cagayan de Oro, Palawan, Baler, Bohol and Pampanga.  

I'm excited for you to see it. :) Thank you, DOT, for the inspiration!


Here are the three versions of the “Pilipinas, Tara Na!” song and music video (with lyrics):

Continue reading "Pilipinas, Tara Na, Biyahe Tayo!" »

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Wednesday, July 20, 2011

30 Awesome Food Experiences around the Philippines (by Pinoy Travel Bloggers)!

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Food is an integral part of the Filipino culture. To understand why, you need to travel and experience it. We asked the most passionate Pinoy Travel Bloggers this question:  "What is Your Most Awesome Food Experience while Traveling in the Philippines?"

 The answers pleasantly surprised us. We have only tried 16 (✔) out of 30.  Our favorite posts are marked with a ★ symbol because we recommend it as a must-try food experience or we want to taste the food in our future travels. Travel the Philippines First!


LUZON AWESOME FOOD EXPERIENCES
:

I'm inspired by the post of Kara Santos on experiencing what Aeta food really is. Hopefully, I can go to the 2nd Aeta Forest Food Festival. For balikbayans out there, Graciel Cecilio created a great guide on how to have an awesome food experience.

Ivan Briñas Cultura's Best Bibingka and Strangest Bibingka posts were very interesting. Every Filipino should try Alagao in Antipolo as blogged by Tita Lili. If you want something more exotic, there's Frog Legs in the Estero by Brenna Bustamante. We aim to try the Pakaskas, featured by Josiah Sicad, one of these days.

1. AETA FOREST FOOD by Kara Santos | CAPAS, TARLAC

Aeta Food

"In terms of forest food, we learned that Aetas primarily plant mountain rice, wild bananas, corn, and root crops like ube (a form of taro), kamoteng kahoy (cassava) and kamoteng baging (mountain yams). Wild bananas called amukaw have lots of tiny black seeds, which are strained before the edible part of the banana is made into a refreshing juice. The extract is believed to cure 'pasma' (trembling hands and sweaty palms that occur after hard labor)."

READ MORE: Travel Up  First Aeta Forest Food Festival

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Tuesday, December 21, 2010

Philippine Currency: The New Generation

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The New Generation Philippine Currency (10 of 25)The New Generation Philippine Currency (9 of 25)The New Generation Philippine Currency (7 of 25)The New Generation Philippine Currency (12 of 25)The New Generation Philippine Currency (4 of 25)The New Generation Philippine Currency (3 of 25)

Read First:
BSP | The New Generation Philippine Banknotes
KAAKBAY | Another look at the New Philippine Banknotes
The POC | BSP defends 'errors' on new peso bills

I'm proud of our new Philippine currency despite the criticisms, which can be easily corrected in the next print run.  It is about time that we launch the new Peso bills, which symbolize new hope and a stronger economy in 2011 and beyond.

I'm proud of it because...

Continue reading "Philippine Currency: The New Generation" »

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Thursday, November 18, 2010

WOW! Only in the Philippines!

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Here is a #HelpDOT Suggestion. I endorse this tourism marketing concept from mentor Willy which builds on the WOW Philippines campaign and highlights the uniqueness of our country!
Let me know what you think about the concept and how we can build it further.

WOW! Only in the Philippines! Slide4  

Where else can you find a land as beautiful as its people, a people as warm as its climate

Where else can you find a nation as rich as its history, a culture as colorful as her transport (vintas and jeepneys)

Where else can you find a workforce as talented as her artists, an economy as vibrant as her freedoms

Where else can you find dining as delightful as her shopping, fairways as tranquil as her spas?   

Where else can you find fruits as delicious as her hillsides (Bohol Chocolate Hills), a nightlife as breathtaking as her sunset?  

Finally, where else can you find a people with pride in her past, a passion for her present, and faith in her future

All these and more . . .

Continue reading "WOW! Only in the Philippines!" »

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