Why You Should Advertise in OAP now!

Dear Advertising Partners of OAP,

Thank you for your interest in Advertising in OurAwesomePlanet.com!

First, let me share with you how OAP started.

I started Our Awesome Planet when my first son was born last January 2005. Check out my first blog post: Life and Death in 2005. OAP is a personal blog and one of the country's top blogs in the Food and Travel niche in the Philippines.

It is a documentary of Aidan and Joshua's childhood. Have you ever wondered what happened during your childhood? OAP is a love letter to our sons and one of the legacy that we can leave our kids.

Also, it is travelogue of our family's adventures. We love trying out new things and new experiences. I've been to most of the restaurants, beaches, and hotels in the Philippines.

Our Awesome Planet Ethical Policy

OAP provides comprehensive and objective restaurant, hotel and resort reviews in the Philippines. We pay for all our meals and lodging expenses. We remove all conflicts of interest or disclose them if unavoidable. This includes getting freebies, ex-deals, attending press previews, or reviewing places connected with our family members. Fortunately, we don't have a lot of family members who are in the restaurant and hotel industry in the Philippines. We hate pay-per-blog posts and advertorials arrangements.

Personally, I do my own pro-bono campaigns to promote and advertise worthy causes, musical plays, operas, indie and animated films to uplift the arts and culture industry of the Philippines.

I support blog advertisement via OAP Premium Ads, Blog Bank Banner ads, and Google contextual link ads.

3 Reasons Why You Should Advertise in OAP now!

1. Advertise in One of the Top Lifestyle Blog in the Philippines and lock out your competition!
For OAP Premium ads, I would like to work with long term and exclusive advertising partners. I will reward these partners with locking out their competitors in their category and with advertising rates at the current traffic levels. OAP Traffic doubles every year and advertising partners can save as much as 50% in advertising money.

Our Awesome Planet Traffic Trends (as of October 10, 2008)

Blog Popularity & Reach (As of October 10, 2008)
Age of Blog: 3 years and 9 months
Total Number of Posts: 977+ posts
Total Number of Comments: 12,425+ comments (ave. 13 comments/ post)
Blog Subscribers: 3,940+ subscribers

Google Analytics (As of October 10, 2008)
Pageviews: 265,240 average views/ month (ave. of 8,500 page views/ day)
Average Time on Site: 2.52 minutes

Majority of the visitors are from Philippines (65%) , United States (18%), Singapore (3%), Canada, United Kingdom, Australia, Hong Kong, Japan, Germany and United Arab Emirates.

2. No Money is Wasted by Advertising to a Targetted Demographic.
Are you still wasting your time with mass advertising in TV and Print? Online advertising is targetted and relevant advertising to specific group of people. OAP Friends are smart young professionals who are foodies at heart, mostly female and living in Metro Manila. Please email me anton[at]diaz.ph for more detailed demographics.

3. Online Blog Advertising is the future!
Most Young Professionals don't watch TV anymore and internet penetration is increasing in the country. The key to winning in online advertising is to start testing now and learn on what works and what does not work. The company who embraces online advertising as early as possible will win in the future.

3 Ways to Advertise in Our Awesome Planet!

1. OAP Premium ADS!
I currently manage all the premium ads in OurAwesomePlanet.com (still looking for a 3rd party network to manage this for OAP). I wanted to provide a flat rate banner ads for advertising partners. The banner ad rates are based on current traffic levels and OAP subscribers which would increase next year by 50% (at a minimum). I'm open to have long term advertising partnerships and lockout of the banner ads from competitors.

Leadership Board 728 x 90 Horizontal Banner Ads.

Appears on all the blog posts (~1,000 posts) in OAP on top and below the Our Awesome Planet Logo. This is similar to a full page Ad in Magazines.
Banner Ad Rate: P 50,000 / month.

Wideskycraper 160 x 600 Vertical Banner Ads

Appears on all the blog posts (~1,000 posts) in OAP on top and left sidebar. Based on my testing, this is the best Ad placement in Our Awesome Planet.
Banner Ad Rate: P 30,000 / month.

Square 180 x 180 Banner Ads

Appears on all the blog posts (~1,000 posts) in OAP on top and right sidebar.
Banner Ad Rate: P 10,000 / Month

2. Blog Bank Banner Ads.
I am a proud member of Blog Bank. All Blog Bank Ads appears on all the blog posts (~1,000 posts) in OAP on the right sidebar.

Why advertise with us?

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

We’ve taken care of the hard part to make it easy for advertisers and publishers.

5 Things that make it easy for Advertisers

Transparent, accessible measurement
Simple terms and conditions
Simple purchasing
Hand–picked mainstream publishers
Highly cost–effective rates

4 Value–added benefits for Advertisers

Cheaper cost per impression
Purchasing power of mainstream viewers
A diverse selection of represented market segments
Custom online campaigns

Contact: doctors@blogbank.com.ph

3. Google Advertising Network Text Ads.
I support Google Adwords. There are two Google Adwords ad placement -- 200x200 text ads on top of all the blog post (below the title) and 200x200 text ads in the middle of all the blog post.

Advertise with Google Adwords