SM AURA: Premier Shopping & Foodie Supermarket Haven + Sky Park @SMAuraPremier Taguig! (First Impressions)
SM AURA PREMIER is the high-end shopping mall of Henry Sy's SM Group, located in the Bonifacio Civic Center in Taguig. Some call it the SM Mothership because of its unique design and because it's the flagship pet project of Ms. Tessie Cozon (daughter of Henry Sy) herself.
With its Grand Opening today, SM Aura goes into direct competition with Ayala's Market! Market! and Bonifacio High Street combined. The rivalry is interesting to see, reminiscent of the stiff competition between Globe and Smart. In the end, we the consumers benefit from the rivalry with new and exciting choices in food, stores, and new experiences.
Here are our first impressions of SM AURA -- what we think SM did well, what SM can further improve on in the mall and the supermarket, and the places you should try soon...
SM AURA is located on the land bordered by 26th Street, McKinley Parkway and C5 in Taguig.
SM SUPERMARKET AURA PREMIERE
The SM Supermarket Aura is the flagship gourmet supermarket, inspired by the best urban supermarkets abroad. The SM Family is very excited to launch this 9,300-sqm progressive supermarket, designed by New York-based retail design firm Point Design Inc.
(This section is well-lighted compared to the other areas of the supermarket. I wonder if there's a reason for this.)
(Note: Most of the popular local organic products are not yet available though.)
SM FLAGSHIP BRANDS
(Note: Rumor has it there'll be H&M in October, Victoria's Secret, and Sephora Makeup Cosmetics soon in SM.)
Read related blog post: Chuvaness | The Sarah Jessica Experience At SM Aura
FOOD ON FOUR
Read Related Blog Post: Pepper Lunch: 8 Trivias About Pepper Lunch in the Philippines
Read Related Blog Post: BRASAS: Kicking Off the Latin American Fever in Manila :)
(Thanks to SM for bringing the high-end cinema experience to Taguig! Great job! :) )
Read Related Post: Happy Lemon, I Like!
However, I was underwhelmed by the mall itself probably because I'm a guy who cannot relate to the different fashion stores. Although, I heard the ladies are impressed because of the signature branded stores that opened/will open there first in the Philippines (and you can't see them in any other malls). It's the type of mall that Sarah Jessica Parker would go to and shop when in Manila.
Congratulations to SM and the Sy family for building a beautiful SM Aura Premier!
SM AURA FOOD TRIP SERIES 2013
- SM AURA EATS: 10 Most Awesome Restaurants @SMAuraPremier in 2013!
- RAMEN NAGI "BUTAO": Gourmet Ramen now in Manila! @SMAuraPremier
- PAUL: Boulangerie, Patisserie, Restaurant, and Salon de Thé in Manila! (First Look)
- SHINE Bakery & Cafe: Chorizo Rice & Chashu! @ShineBakeryCafe @SMAuraPremier
- OGETSU HIME: "Goddess of Food": Japanese A la Carte Dining by the Villavicencio's
- GREEKA KOUZINA: Greek Food & Arni Lemonato (Roast Lamb) @SMAuraPremier
- LUGANG CAFE: What to Order in the Best Contemporary Taiwanese Resto in Manila?
- TAMARIND by Chef Tum: Level Up of Jatujak Thai Resto @SMAuraPremier
- YAKITORI ONE @ FOOD ON FOUR: What's Your Favorite Yakitori @YakitoriOne?
- YABU: The House of Katsu Hype?
- COCA Restaurant in Manila! @SMAuraPremier
Live an Awesome Life,
If you have tips on awesome food and travel destinations, please email me at firstname.lastname@example.org.
Full Disclosure: We were invited by SM Management for the gala opening of SM Aura. I wrote this blog post myself, and it expresses my own opinions. I have no business relationship with any company mentioned in this post or any organization promoting it. As a policy, I do not accept advertising from food and travel places we feature in the blog.
P.S. The downside in the opening of SM Aura is that there will be more traffic on C5, especially the roads going to BGC. :(