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42 posts from November 2011

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November 26, 2011

8 Effective Ways to Market Food Online (and Make Money)

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I was convinced by Eireen to share my learnings on how to effectively market food online to increase your sales specially this coming Holiday Season. 

I've learned a lot from food blogging for close to 7 years, delivering home-based gourmet food via Foodie Delivery and launching successful food markets -- Mercato Centrale @ BGC, Midnight Mercato, Soderno @ Molito and recently Distrito at Makati. 

I need your help with my 1-hour presentation for this workshop.

Can you let me know what would you like to know with regards to marketing food online with focused on the Philippines market?  

Your answers would help me focus my presentation and distill my learnings and insights.

Here are the details of the workshop:

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Amoroso Rolls...the Secret to Authentic Philly Cheese Steak?

Read FirstThe Cheese Steak Shop: Authentic Philly Cheese Steak Sandwich, Anyone?

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The Cheese Steak Shop's The King of Philly!

Ever since my first visit to The Cheese Steak Shop in Manila (where I was disappointed with the quality of their bread), I've always wondered how an Amoroso Roll would taste like. Some say most shops in Philly use Amoroso Rolls to serve that authentic Philly Cheese Steak experience.

In my recent trip to the Bay Area, I decided to find The Cheese Steak Shop to try out the Amoroso...

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DISTRITO at Makati... Finally!

Read First: OAP | Announcing...DISTRITO Makati!

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On this site will rise DISTRITO -- a weekday late night market that will be open every Wednesday to Friday from 9 p.m. to 3 a.m. where you can enjoy a uniquely Makati experience!

This will be a roving and food truck market in the heart of Makati -- the premier city in Metro Manila.

We are launching Distrito at Makati tonight with a ceremonial ribbon cutting  at 7 p.m. Then, it opens to everyone from 9 p.m. - 3 a.m. on a Black Friday (the day after Thanksgiving Day)!

Let me tour you around Distrito...

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November 24, 2011

P.F. Chang's in Manila?

1/19/2012To P.F. Chang's or Not to P.F. Chang's in Manila?

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In my recent trip to the U.S., I found out that when people crave Chinese food they either go to a quick serve Panda Express or to one of the most popular American Chinese restaurant chains there -- P.F. Chang's China Bistro.

P.F. Chang's, with its modern Asian ambiance, is like the Friday's of Chinese restos, accented with huge Chinese decor and artifact replicas.

I saw the restaurant's logo in one of the boarded-up construction sites in BGC. Are they finally opening a P.F. Chang's branch in Manila? I asked a few people in the foodie community and got confirmation about its opening.

Here is our P.F. Chang's experience in California...

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November 23, 2011

My Chipotle Experience

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Chipotle is named after the Mexican seasoning made from smoked Red Jalapeno peppers. I've always wondered why foodies keep raving about Chipotle and why it inspired Ristras, Chihuahua and Faburrito here in Manila.

It's been said that it changed the way people look at a burrito -- "It's not just a burrito. It's a foil-wrapped, hand-crafted, local farm supporting, food culture changing cylinder of deliciousness." Chipotle.com

I made sure to try it when we were in Santana Row in San Jose. Here is my Chipotle experience...

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November 18, 2011

Our First Soderno @ Molito Weekend!

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Please join us as we celebrate the opening of Soderno @ Molito, the newest weekend lifestyle market in the south!  Almost one year after we opened Mercato Centrale @ BGC last November 21, 2010, we are ready to launch its sister market in the south.

Soderno is a haven for emerging talents in fashion and the arts, and for new and unique food finds! 

The market includes:

  • FASHION. Innovative fashion finds and accessories in partnership with our awesome partners:

supersalelogo Yabang Pinoy

  • ARTS AND CRAFTS. Unique arts and crafts from up-and-coming artists.

  • FOOD. Great-tasting gourmet dishes, delicacies and pastries from home chefs and bakers.

  • ORGANIC & NATURAL PRODUCE. Freshly harvested organic, natural fruits and vegetables and a selection of free-range meats, seafood and dairy products.

Related Posts:
OAP | Announcing... SODERNO@MOLITO -The Newest Weekend Lifestyle Market in the South!
OAP | The Rise of Soderno @ Molito...

Here is the schedule for the Soderno Opening Weekend @ Molito:

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