November 17, 2011
I've always believed that one's lasting legacy is the greatest gift one can ever give to family, friends, and community of fans.
I admire how Milagros Leelin-Yee and Clarita Leelin-Go, the founders of Goldilocks, decided to reveal their closely guarded secret recipes on what made Goldilocks the most-loved pasalubong, pang-regalo and pambaon brand in the Philippines.
When the passion to pass on one's legacy to the next generation triumphs over the fear of what happens when one's best-kept secrets are shared with everyone, the brand transcends its iconic status and integrates itself in the culture of what it means to be a Filipino.
The company's loving heritage is embodied in the Goldilocks Bakebook, which reveals not only their recipes but their entrepreneurial secrets as well on what made the company endure and thrive for 45+ years.
Almost every Filipino in our current generation grew up with Goldilocks. It is now time for the next generation to experience it in every Filipino home all around the world.
Here's the list of the 108 Recipes of our favorite Goldilocks goodies... :)
Here's a sneak peek into the recipes of 15 of Goldilocks' Best-Selling Products:
1. Mocha Roll (our family fave)
2. Triple Layer Cake
3. Classic Puto
5. Carrot Cake
6. Classic Brownies
7. Leche Flan
8. Classic Polvoron
9. Cathedral Window (our comfort food when we get sick)
10. Chicken Pie
11. Pineapple Upside Down Cake
14. Egg Pie (my childhood treat)
15. Sansrival (our all-time favorite!)
The Goldilocks Winning Recipe:
But the best secret of all is Goldilocks' Entrepreneurial Winning Recipe on how to build an iconic and enduring brand that Filipinos love.
I learned a lot on how I can apply this winning recipe to Our Awesome Planet.
Thank you for sharing your success,
Thank you for passing on Goldilocks' loving heritage, and
Thank you for showing us an example of living your legacy!
Goldilocks Bakebook (P799)
Favorite Recipes from the Philippines' Best-Loved Bakeshop
by Milagros Leelin-Yee and Clarita Leelin-Go
Food Styling by Chef Heny Sison
Food Photography by Neal Oshima
Exclusively available in National Bookstores and select Goldilocks outlets.
Live an Awesome Life,
Full Disclosure: Goldilocks is a friend of Our Awesome Planet. We got our complimentary copy during the book signing with the authors Milagros Leelin-Yee and Clarita Leelin-Go.
P.S. This is a good Christmas Gift for your balikbayan friends and for those Filipinos who are interested in becoming homebakers or running their own bakeshops.