Our Awesome Planet

Our Awesome Planet

Menu
November 18, 2010

WOW! Only in the Philippines!



November 18, 2010

WOW! Only in the Philippines!

 

Here is a #HelpDOT Suggestion. I endorse this tourism marketing concept from mentor Willy which builds on the WOW Philippines campaign and highlights the uniqueness of our country!
Let me know what you think about the concept and how we can build it further.

WOW! Only in the Philippines! Slide4  

Where else can you find a land as beautiful as its people, a people as warm as its climate

Where else can you find a nation as rich as its history, a culture as colorful as her transport (vintas and jeepneys)

Where else can you find a workforce as talented as her artists, an economy as vibrant as her freedoms

Where else can you find dining as delightful as her shopping, fairways as tranquil as her spas?   

Where else can you find fruits as delicious as her hillsides (Bohol Chocolate Hills), a nightlife as breathtaking as her sunset?  

Finally, where else can you find a people with pride in her past, a passion for her present, and faith in her future

All these and more . . .



 

WOW! Only in the Philippines! Slide5

“Only in the Philippines”

It is a familiar line often quoted by locals and foreigners alike to capture the unbelievable sense of exasperation and frustration over a country that has been blessed with abundant beauty and a people imbued with nobility, yet shamelessly exploited by dynasties of “trapos” and greedy oligarchs.

 

Slide7

Yet perhaps it is also the best line to use to at once drive local and foreign tourism, rekindle patriotism and unify a divided nation.  It represents nothing less than a dramatic paradigm shift that buries Filipinos’ crab mentality.

Slide6

It can be argued and it cannot be denied there is also so much natural beauty and goodness that can be found “WOW! Only in the Philippines”.  The same line arouses curiosity among new prospects (there are 1 billion tourists globally) who have never been to our shores. “What can be found ‘Only in the Philippines’”?  It reinforces the experience of past visitors who can attest to the country’s uniqueness, while presenting new and more varied experiences.

WOW! Only in the Philippines! Slide11

It is simple and memorable, specific and unique.  It is already a popular throwaway line among Filipinos and foreigners alike who are both delighted at our hospitality and aghast at our idiosyncrasies.

People from all around the world would say:

Slide9 

It is colloquial “tourist expression” that can be adapted in foreign languages for marketing.  Importantly, it is campaignable even for domestic tourism because the normal course of tourism development is for locals to explore domestic travel destinations before venturing overseas.

  Slide11

“Sola en las Filipinas!”

The real excitement is in its global application across multiple languages beyond English-speaking nations like the US and Canada, the UK and Australia.  In Mandarin Chinese, the line is “Jin Zai Fei Lu Bin”.  In Cantonese, “Gan Zoi Fei Lud Ban”.  In Japanese, it’s “Filipin Dah-Keh”.  And in Korean, “Filipin Esoman”.  The Russians would say, “Tolko V Filipine”.  In Spain, our slogan is “Sola en las Filipinas”, which can also be used for most of South America.  The French will say, “Seulement dans le Philippines” while the Germans will say, “Nur in der Philippinen” and the Italians, “Soltanto nelle Filipine”.

Slide10

Live an Awesome Life,


anton  signature 
Founder, www.OurAwesomePlanet.com
Call or Text Me: +63917 5683-627 (LOVE-OAP)
Follow Me FacebookTwitterFlickrYoutube

DISCLOSURE: Intellectual Property Rights Advisory

WOW! Only in the Philippines! Slide3

This presentation is an unsolicited recommendation by Business Mentors, Inc., represented by its President, Willy Arcilla to the Department of Tourism in its desire to assist DOT in enhancing its global and domestic marketing and communications campaign.

As such, all contents of this presentation remain the intellectual property rights of Business Mentors, Inc. and remuneration for its services and ideas shall be mutually agreed upon by both parties and in the best of faith if and when the DOT so decides to accept the recommendation.

(For questions and suggestions, email me or willyarcilla@yahoo.com)

P.S. Here is the entire concept:

WOW! Only in the Philippines! Slide1

 

PATRIO-T-OURISM:

“WOW! Only in the Philippines” : A Paradigm Shift

While the potential is boundless for the tourism industry to become a growth engine for the Philippines as it provides valuable foreign exchange earnings and employment opportunities, and acts as a catalyst for direct income redistribution to the countryside, it remains sadly underoptimized.  We salute the accomplishments of the Department of Tourism, but we also lament the fact we continue to lag far behind our Asian neighbors. China has long surpassed 50 Million while Malaysia has drawn more than 20 Million.  What can we all do to dramatically improve our travel and tourism industry?

The answer does not lie in foreigners, but in us.  We will never achieve a quantum leap of growth in foreign tourists or dollar receipts without first achieving a quantum leap in our  patriotism and love for our countrymen.  We cannot expect to attract foreign visitors to our country if we ourselves continue to leave our country in droves.  Before we expect others to fall in love with our country, we must first rekindle our love for her.  This is a must to the success of any human endeavor.  Noone can sell what he or she does not love.

Excessive Negativism

The men and women of the DOT have been tireless in campaigning overseas, but sadly, their efforts seem to be undermined – not by other countries, but ironically, by our own negative news reporting about the latest scams and scandals, crime and violence, rebellions and insurgencies.  All the negative journalism and pessimistic editorials, self-flagellation and finger-pointing, conflicts and controversies characteristic of media sensationalism have gotten so bad that not a few neighboring Asian countries now use our bad news as their own headlines.  We may enjoy press freedom as a democracy, but at a steep cost of scaring away tourists and frightening foreign investors; at the risk of disillusioning our youth and accelerating the diaspora.  The role of media in creating public perception is so far-reaching in today’s borderless world driven by information and communications technology that we must be mindful of its risks and consequences.

Today, the Philippines is invariably perceived across the globe as a country suffering from rampant graft and corruption in government, a communist insurgency and Muslim secessionist movement, unchecked kidnappings, criminality and anarchy in the streets, culminating in the recent fiasco of the tragic hostake-taking incident that took the lives of 8 Hong Kong tourists. It is incorrect and unfair to say that this is true of the whole nation.

Press Freedom and Responsibility

The 2008 recipient of the Ramon Magsaysay Award, Honorable Governor of Isabela Grace Padaca, herself a former radio personality, said, ““Media itself is Power.  The power of the media should be in the hands of those who will not use it for their own selfish interests.”  In fairness to the press, Rhonda Byrne, author of the best-selling book “The Secret”, confesses, “When I discovered The Secret (which is the Law of Attraction),  I made a decision that I would not watch the news or read newspapers anymore, because it did not make me feel good.  The news services and the newspapers are not in any way to blame for broadcasting bad news.  As a global community, we are responsible for it.  We buy more newspapers when a huge drama is the headline.  The news channels’ ratings skyrocket when there is a national or international disaster.   So the newspapers and news services give us more bad news because, as a society, that’s what we are saying we want.  The media is effect, and we are cause.  It is just the law of attraction in action!”

Patriotism

We need to engender a sense of patriotism among our ourselves, our families and our own countrymen.  Patriotism will motivate us to invest in the “HEARTS” of successful tourism – Hospitality and Hotels + Enjoyable Experiences + Airports and Airplanes + Roads and RORO Bridges + Tour Packages and clean Toilets + Safety and Security.

Patriotism means loving our poor  -- uplifting them from the squalor that is the breeding ground for gambling and alcoholism, criminality and violence, which in turn will translate into cleaner and safer surroundings, with no street urchins or roadside beggars.  Patriotism means sharing our abundance to reduce the income disparity and social injustice, enabling less fortunate Filipinos to improve their lot, propagating prosperity to benefit the common good, including even the rich because all ships rise with the tide. Patriotism means addressing the plight of the rural poor -- farmers and fishermen, thus addressing the root cause of our 40-year communist insurgency and Muslim secessionist movement, and ensuring the safety of local and foreign tourists in the countryside.  Patriotism means controlling if not eliminating graft and corruption, bribery and rent-seeking between government and the private sector, which will promote the growth of commerce and industry, inviting local businessmen to invest, thus providing more employment opportunities, raising living standards, educational quality and purchasing power, in turn enhancing the overall investment climate to attract foreign investors. Patriotism means paying the right taxes which can be used to provide adequate basic social services, translating to cleaner streets, lighted neighborhoods and safer cities.

“Only in the Philippines”

It is a familiar line often quoted by locals and foreigners alike to capture the unbelievable sense of exasperation and frustration over a country that has been blessed with abundant beauty and a people imbued with nobility, yet shamelessly exploited by dynasties of “trapos” and greedy oligarchs.  Yet perhaps it is also the best line to use to at once drive local and foreign tourism, rekindle patriotism and unify a divided nation.  It represents nothing less than a dramatic paradigm shift that buries Filipinos’ crab mentality.  It can be argued and it cannot be denied there is also so much natural beauty and goodness that can be found “Only in the Philippines”.  The same line arouses curiosity among new prospects (there are 1 billion tourists globally) who have never been to our shores. “What can be found ‘Only in the Philippines’”?  It reinforces the experience of past visitors who can attest to the country’s uniqueness, while presenting new and more varied experiences. 

It is simple and memorable, specific and unique.  It is already a popular throwaway line among Filipinos and foreigners alike who are both delighted at our hospitality and aghast at our idiosyncrasies.  It is colloquial “tourist expression” that can be adapted in foreign languages for marketing.  Importantly, it is campaignable even for domestic tourism because the normal course of tourism development is for locals to explore domestic travel destinations before venturing overseas.  Sadly, Filipinos aspired to fly overseas before even appreciating the beauty of our own land and the nobility of our fellow Filipinos.

Synergy of Domestic and Foreign Tourism

“Only in the Philippines” lends itself to widespread adoption by all regions and provinces offering unique travel destinations and tourist attractions.  The line creates synergy where the whole is greater than the sum of the individual parts.  The international and local campaigns will be seamlessly integrated as one, and shall mutually reinforce each other to attract both foreign and domestic tourists.   “Only in Ilocos – Only in the Philippines” showcases Vigan, in Ilocos Sur, Pagudpud Beach and Fort Ilocandia in Laoag. The Banaue Rice Terraces, Mt. Pulag and La Trinidad Valley beckon with “Only in Benguet – Only in the Philippines”.  In promoting the majestic Mayon Volcano, the pristine Caramoan Islands, and Pacific Ocean surfing in Daet’s Bagasbas Beach, we promote “Only in Bicol – Only in the Philippines”.  “Only in Panay” can you experience the “Ati-Atihan” and indulge on the paradise island of Boracay.  “Only in Palawan” do you find the world-renowned Tubbataha Reef and the world’s longest Subterranean River.

Unity in Diversity

All local government units can now leverage on the national and international tourism campaigns in promoting their respective local destinations.  In the process, we recognize and celebrate the uniqueness of each region, but within the context of one country.  “Only in the Philippines” also dovetails into the “One Town-One Product” (OTOP) program created by the Office of the President to promote entrepreneurship, identifying products which small towns can produce at a comparative advantage vs. other neighboring towns.  “Christmas Lanterns -- Only in Pampanga”. “Strawberries – Only in Benguet”.

 

“Sola en las Filipinas!”

The real excitement is in its global application across multiple languages beyond English-speaking nations like the US and Canada, the UK and Australia.  In Mandarin Chinese, the line is “Jin Zai Fei Lu Bin”.  In Cantonese, “Gan Zoi Fei Lud Ban”.  In Japanese, it’s “Filipin Dah-Keh”.  And in Korean, “Filipin Esoman”.  The Russians would say, “Tolko V Filipine”.  In Spain, our slogan is “Sola en las Filipinas”, which can also be used for most of South America.  The French will say, “Seulement dans le Philippines” while the Germans will say, “Nur in der Philippinen” and the Italians, “Soltanto nelle Filipine”. 

 

Where else can you find all these and more?

Where else can you find a land as beautiful as its people, a people as warm as its climate?  Only in the Philippines. Where else can you find a nation as rich as its history, a culture as colorful as her transport (vintas and jeepneys)?  Only in the Philippines. Where else can you find a workforce as talented as her artists, an economy as vibrant as her freedoms?  Only in the Philippines. Where else can you find dining as delightful as her shopping, fairways as tranquil as her spas?  Only in the Philippines.  Where else can you find fruits as delicious as her hillsides (Bohol Chocolate Hills), a nightlife as breathtaking as her sunset?  Only in the Philippines.  Finally, where else can you find a people with pride in her past, a passion for her present, and faith in her future?  All these and more . . . “ONLY IN THE PHILIPPINES”. 

comments powered by Disqus