Restaurant with No Name in Front of Saguijo
Any true foodie will enjoy this secret place in Makati. In the foodie circle, it is referred to as the Restaurant with No Name in Front of Saguijo.
It is full every lunch time with the who's who crowd in Makati. It is empty during dinner time but it is the favorite hangout of Saguijo-goers at night. It is a high-class turo turo with home-cooking that exceeds the best of the top 10 list featured in QTV's "Pinaka" show last Sunday.
Maybe that is why Ariel and Peng, the couple who run the place, got a bit paranoid when I took a lot of photos. Ariel is the manager of the restaurant while Peng is the cook behind the awesome dishes there. They want to keep this place a secret and are very protective of their concept. They shy away from magazine or TV show features because they run this place by themselves and they don't want the quality of the restaurant to suffer if it becomes too popular.
So I can only give you some clues about this place and let you discover it for yourself...
Here's Ariel, sharing with us stories of how this place evolved from being a simple pandesalan to a Japanese resto and, finally, to a high-class turo turo.
All of the dishes are cooked on the day itself and presented buffet-style (with the dishes wrapped in plastic). Regulars already know what to order but if you are new, you have to point out the dishes that you like.
They serve mostly Filipino/Spanish dishes. You can order anything turo-turo style, and you can ask about the availability of other dishes that are not on display.
The owners want people to talk and hang out in the restaurant, so they resisted putting wi-fi there. They love to mingle with their customers in this Filipino-style, bistro-like setting. You'll see the couple's various matchbox collections around the place, too.
Ariel is very friendly and entertains most of the guests. He shared with us that the resto was inspired by Mama Mary.
The best time to go is at dinnertime (around 7pm), when the place is empty. It gets full as the night goes by and it starts to attract the Saguijo crowd.
Can you guess the name of this restaurant?















for a turo-turo... the price certainly is not something to point at... lol
for those prices, i think i'd rather eat at someplace where the food had not been sitting out all day. looks like an HACCP nightmare waiting to happen. i admire the look of the place though! and i am totally in love with the brick counter.
Posted by: kayenne | Saturday, May 30, 2009 at 03:58 AM
...ooops, the sauce breaks (see sole dish).
when i worked as a server, i would go bonkers if the food runner fails to notice broken sauce, and ends up serving it to the customers, as it's a big no no in the food industry.
Posted by: linksys | Saturday, May 30, 2009 at 06:20 AM
my husband used to frequent saguijo in the past, perhaps ill ask him to take me there sometime. thanks for sharing sir. :)
Posted by: eRLyN | Saturday, May 30, 2009 at 07:53 AM
You're welcome! Let me know your review after eating here... thanks!
anton
Posted by: Anton | Saturday, May 30, 2009 at 08:52 AM
hey anton, can you explain what is sole stuff prized at P350? it looks delicious! thanks! i am fan of your famous blog!
Posted by: sammy | Saturday, May 30, 2009 at 12:38 PM
It's called Bread Box. :-) I know, a misnomer. Maybe that's why there's no sign. I seem to remember there used to be a sign a long time ago, but I could be wrong. I agree with the comment above that for food that isn't freshly cooked, it's expensive. But it's tasty (I like that stuffed sole with shrimp), and they have a somewhat captive market since there aren't too many choices in the immediate area. We often hang out there when Saguijo's full or if we just want to sit outside. Sorry I couldn't join you guys last week. Hope to see you soon, though.
Posted by: Katrina | Saturday, May 30, 2009 at 01:47 PM
love their baby back ribs, agree its a bit pricey but the quality isn't like your daily turo turo.
Posted by: kimmi | Saturday, May 30, 2009 at 04:41 PM
the sign of breadbox is still there, check the 2nd pic from the bottom
Posted by: kimmi | Saturday, May 30, 2009 at 04:55 PM
haha, di kasi makita yung sign... Will try the Baby Back next time...
Anton
Posted by: Anton | Saturday, May 30, 2009 at 05:24 PM
There is serious stuffing inside and the entire outer core is sole fish. It
is good.
Anton
Posted by: Anton | Saturday, May 30, 2009 at 05:27 PM
without the ads, the site is faster.
Posted by: enzo | Saturday, May 30, 2009 at 07:23 PM
it's called Breadbox =P
Posted by: Monica | Saturday, May 30, 2009 at 11:58 PM
TRY GONZO'S GRILL AND RESTAURANT AT LPL CENTER L.P. LEVISTE ST., MAKATI....THEY HAVE THE BEST OF EVERYTHING...FROM SALPICAO TO, SQUID ALA JILLO TO CALLOS, TO LONGGANISA, TO PANCAKES, TO MOLTEN CHOCO LAVA...EVERYTHING ON THE MENU IS JUST A MUST TRY!!! BEATS EVERYTHING I EVER TRIED ON HERE!!! PRICES ARE REASONABLE AND THE PLACE IS JUST AWESOME.. PLUS THEY HAVE AN AIRCONDITIONED SMOKING AREA FOR THOSE WHO SMOKE..
Posted by: Jack G | Sunday, May 31, 2009 at 12:23 AM
i totally agree!!! gonzo's ... best food in makati!!! and very affordable too... i love the place!
Posted by: kait | Sunday, May 31, 2009 at 12:26 AM
OK, I will check Gonzo's Grill out one of these days...
Posted by: Anton | Sunday, May 31, 2009 at 02:52 AM
i pass this "restaurant with no name" a lot - and been meaning to try it not for anything but by how it looks from the outside. thanks for the review, now we're confident about the food as well
Posted by: dishesandplaces | Sunday, May 31, 2009 at 11:29 AM
looks interesting! we should visit this place one of these days!
Posted by: mrs lavendula | Monday, June 01, 2009 at 10:01 AM
i missed "ang pinaka" last sunday. =( my friend said cookbook kitchen and mon and tina's are included. would you know the other restaus which made it on the list?
Posted by: maj | Monday, June 01, 2009 at 03:21 PM
Here is the list:
Cookbook Kitchen,
Mom & Tina's
Angel's Kitchen
Nomnomnom
Taumbayan
Carlo's Chicken Bacolod
Dezato Cafe
Som's
Top Meals
Little Store on the Hill
Posted by: Anton | Monday, June 01, 2009 at 05:10 PM
why should more customers affect the quality? at some point, wouldn't they train more cooks to prepare food their way(which is normal). so this idea of not promoting is disingenuous.
Posted by: andrea | Tuesday, June 02, 2009 at 01:57 AM
I have been eating here since last year, its near my office and we are here atleast once a week. We call it Ariel's actually.
If Ariel's son is there, Adrian, you can ask him to play the piano ... he is very good and he will even give you a intro on the songs.
We love the food and the family. The price versus the quality and quanity ... you can not get that anywhere IMO. Its not cheap for a typical office day lunch ... but it is worth it. I love the place and you have to try it atleast one.
@andrea - Peng like to cook the food herself, ofcourse with the help of staff - but i guess she doesnt want to cook like big kalderos of food where she might not control everything. And if you train cooks ... it'll never be the same for me.
Posted by: leslie chua | Wednesday, June 03, 2009 at 01:27 PM
Hi Leslie,
Ok, Ariel pala ang pangalan nito for the regular customers. Thanks for
expert perspective!
Anton
Posted by: Anton | Wednesday, June 03, 2009 at 05:44 PM
Hi Anton, Oh our family calls it Ariel's lang. The other regulars there might have different names for it. lol :0
Posted by: leslie chua | Thursday, June 04, 2009 at 11:52 AM
Breadbox!!! :D hehehhee :P I <3 it there!!!
Posted by: finina | Thursday, June 04, 2009 at 01:44 PM
Thanks for sharing! I'd like to try out this secret place sometime. Food looks delicious enough. Despite others who might frown upon their minimal advertising, I respect the fact they value the quality of their service and consistency for their regular customers. Certainly makes newcomers wonder what the fuss is about. :)
Posted by: Leslie | Wednesday, June 10, 2009 at 02:54 PM
my friends and i call it breadbox, from the sign out front. :D i haven't been there in a while, i should pass by soon.
Posted by: djong | Friday, June 12, 2009 at 12:38 PM
Good to try is their twice-cooked adobo with mango-tomato-onion sauce. It's simmered 'til tender then fried. Yum! Also try their kare-kare & ampalaya with sole fish.
Their stuffed sole fish has shrimp & shitake mushrooms inside. i don't really care if the presentation is not perfect.
I think the price is just right considering the quality and the generous serving. And hey, you don't get aircon, ambiance and respite from the city noise in a regular turu-turo, right? ;p
My friends and I are regulars here. I guess because it feels like going home... :)
Posted by: naskers | Tuesday, July 07, 2009 at 11:02 AM
oops, i meant mango-tomato-onion salad.
Posted by: naskers | Tuesday, July 07, 2009 at 11:11 AM
Went there twice this week.
Excellent food and excellent ambience.
The family who owns the place is extremely accommodating.
Fantastic piano playing by the couple's son, Adrian.
Food can take a bit long, but the heart that goes into preparing the food is worth every second.
A must-try for food enthusiasts!
Posted by: Al | Saturday, July 11, 2009 at 02:33 AM
Thanks Al for the comment! Yeah this is a great foodie find :)
Posted by: Anton | Sunday, July 12, 2009 at 11:03 AM
Saw on the news now that the Family of the Bread Box restaurant has been massacred.... Very sad news...
Posted by: Ann | Monday, September 21, 2009 at 07:34 PM
An unfortunate incident happened. May the family of Ariel Eguid Rest in peace
http://www.gmanews.tv/video/48045/3-found-dead-inside-makati-condominium
Posted by: Mark Quitoriano | Monday, September 21, 2009 at 09:20 PM
Have you guys read? http://newsinfo.inquirer.net/breakingnews/metro/view/20090921-226302/Couple-son-stabbed-dead-in-Makati-apartment
Such sad sad news. :(
Posted by: bunny | Tuesday, September 22, 2009 at 12:19 AM
Hi Sir Anton,
I just thought you might want to know... Mr. Ariel Eguid and his family were found dead in their apartment on Monday, the 21st. :'( All 3 of them, stabbed to death! Even their 16-year-old boy!!! I don't know how anyone can be capable of doing such things.
http://newsinfo.inquirer.net/breakingnews/metro/view/20090921-226302/Couple-son-stabbed-dead-in-Makati-apartment
Anyone who has met them or has eaten or hung out at Breadbox at one point in their lives are invited to leave flowers or candles at Breadbox. Or atleast include the Eguid family in your prayers tonight. Let's all pray for justice.
Posted by: Irene | Tuesday, September 22, 2009 at 03:12 AM
R.I.P Ariel and Family - they were brutally killed in their apartment. Too bad. I wanted to try their dishes and see their beautiful resto.
Posted by: J.D. Mc Coy | Tuesday, September 22, 2009 at 07:39 AM
Thanks Irene, for this... very sad news and we will pray for them...
Posted by: Anton | Tuesday, September 22, 2009 at 08:26 AM
This is sad news...The Eguids were found dead in their apartment in Makati yesterday morning. :(
http://newsinfo.inquirer.net/breakingnews/metro/view/20090921-226302/Couple,_son_stabbed_dead_in_Makati_apartment
Posted by: helisha | Tuesday, September 22, 2009 at 09:37 AM
there's too much
senseless violence
happening to good people.
rest in peace,
my prayers are with you.
Posted by: Manila Boy | Tuesday, September 22, 2009 at 10:22 AM
the whole family got massacred yesterday, as read in the news. RIP+
Posted by: b | Tuesday, September 22, 2009 at 10:48 AM
Saw this article this morning..
http://newsinfo.inquirer.net/inquirerheadlines/metro/view/20090922-226323/Couple-son-found-dead-in-Makati-apartment
:-(
Posted by: calvin | Tuesday, September 22, 2009 at 11:36 AM
good to see Ariel Eguid so alive in this photos. Ariel, his wife Ping and their son, Adrian, were killed by still unknown killers in their condo early Sunday morning. Ariel was one of our accountants, we've known Ping and Adrian, their son, through the years. what a tragic end to this family.
Posted by: luna miranda | Tuesday, September 22, 2009 at 05:16 PM
The brutal massacre of the Eguid family (owners of this resto) is completely senseless. May they rest in peace and let us all pray for justice...
Posted by: George | Tuesday, September 22, 2009 at 05:35 PM
sad news anton ... they were all massacred ...
http://newsinfo.inquirer.net/inquirerheadlines/metro/view/20090922-226323/Couple-son-found-dead-in-Makati-apartment
enough of these senseless killings! ... please pray for them ...
Posted by: Shank | Tuesday, September 22, 2009 at 09:47 PM
RIP Eguid Family. We will forever be in our hearts.
Posted by: gary | Thursday, September 24, 2009 at 04:21 PM
You will forever be in our hearts. May you rest in peace!
Posted by: gary | Thursday, September 24, 2009 at 04:22 PM
Even If I say the place is one of the best I've ever been when it comes to serenity and relaxation, superb when it comes to food and extra warm when it comes to service and atmosphere, sad to say I can't prove it to you anymore! people may question the way of the breadbox (how their food is prepared, how they don't train others to cook for them and how they don't want to advertise) but it was the best way as far as the regulars of breadbox is concern! Peng is so meticulious in here kitchen work and she won't serve your meal right out form the counter! After you giving your order of choice she will prepare your plate with extra love before serving it to you and will be served warm and delicious! The place is so homey and once you experince dining here you'll feel you're part of it or partly the place is yours that's why it is one of the best place ever! Ask the regulars themslves! Other dining place has undoubtly produce good tasty food but usually it would feel so commercialize when you dine there! Some young regulars even eat here with thier feet up on their seats or crossed legs! You'll feel very cozy and at home yet in an elite manner! but then... sad to say, a beautiful place which feels like a lil heaven in makati has tragically closed its doors forever in the mourning for their beloved owners and chef and pianist son! I hope they will be given justice!
Posted by: Harvey | Tuesday, October 06, 2009 at 01:03 AM
Hate to break this, but the owners of the place passed away recently, it just recently closed down. But i hear the place is gonna be occupied by a another resto. Il keep you guys posted.
Posted by: Jose Hernandez | Friday, December 11, 2009 at 07:33 PM
i live near the area, will try this restaurant one of these days...thanks for sharing anton!
Posted by: sasha | Thursday, March 04, 2010 at 08:37 AM
Hi Sasha,
The restaurant is now closed because the family was murdered :(
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Posted by: Anton | Thursday, March 04, 2010 at 08:44 AM
thanks anton...so sad to learn about what happened to the family.
on a lighter note, silly me.... i did not see the other posts to this thread, that there were more posts after the 1st page....and i did not even notice the dates! :)
Posted by: sasha | Thursday, March 04, 2010 at 10:45 AM
Ive been to this place, only had tea i didnt know it was a resto! the staff is so friendly and the place is cozy, better place than those commercialized coffee shops! lol
Posted by: thyson | Saturday, May 01, 2010 at 03:34 AM
the owner of this place got killed by his servers
Posted by: vince | Wednesday, November 10, 2010 at 01:16 AM
I was good friends with them. Its two bad the two guys who did this are still out there. i cant believe its almost been two years. i miss them.
Posted by: ron | Friday, June 03, 2011 at 05:38 AM