June 03, 2005
Last May 24, I had a chance to learn the success story of GMA7's rise to being no.1 in mega manila! I now fully appreciate and understand why GMA7 is beating ABS-CBN channel 2 how and for years to come. Here are some facts:
1). In February, GMA obtained its highest lead ever, over ABS-CBN by 6 points in total day ratings based on both AGB and Ac Nielsens rating.
2). 17 out of the top 20 programs are on GMA in mega manila house holds according to AC Nielsen which includes Full House, Extra Challenge, Mulawin, stairway to heaven, and 24 oras on the top 5 programs overall.
3). As of February, 14 new shows (out of 30 new programs promised) on ABS-CBN has been launched and all these shows registered lower scores than their GMA counterparts. (These include Home Boy vs. Dolphin Bay uncut, M.R.S. Vs. Sis, star dance vs. Bitoy's Funniest Videos; among others)
Here are some of the learnings from the GMA story:
1. Back to Basics, Focus on the Core. Fixing the fundamentals of organizational excellence is key which would include establishing Mission, Vision, core values, policies, rewards and recognition, training among others. Focusing on the integrity and credibility of the news and public affairs of GMA7 is on top of the priority list. Removing non-performing assets and allocating resources to things that would add value to the filipino viewers is a must.
2. The viewer is the boss! All programming decisions are based on what the viewers wants to see. Single minded focus to beat competition to win the hearts and mind of their viewers. Some of the actors and writers have to go on an immersion program to be in touch with the pulse of the masses.
3. Innovation is key to longterm success. You will be amazed at how the key innovation programs of channel7 have succeeded back to back from Mulawin to Darna to Enkantadia. Im now excited to see their next fantaserye, Sugo which is described as Pepsi commercial (red/ blue pepsi) meets crouching tiger hidden dragon --- kungfu Filipino style! Innovation is a product of the best minds across the GMA organization (management, talents, writers, GMA staff), and deeper gut feel understanding of the minds and hearts of the Filipino viewers.
I used to think that being a KAPAMILYA is cool but after the GMA visit, I'm now a KAPUSO! congratulations GMA7 and more power!